Author Archives IT Focus LTD

IT is not as narrow a field as many think

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While IT is often used as a ‘catchall’ phrase for the whole field of Information Technology, if you stopped to consider all the actual businesses that deal in the IT sector, but who offer a relatively individual service, you would need a very big umbrella to cover all different businesses that exist. So if that is the case for the field of IT, imagine what it must be like to be involved in targeting your specific sector of the market, either on a B2B or B2C basis when you want to market your products or services. So the question is, […]

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Reduce your wage bills and increase productivity with specialist IT telemarketing services.

To survive and grow, any business needs to see a return on investment. In simple terms, money in must equal money out, plus a little more besides. Now the word investment isn’t just about putting money into a business and hoping for a return. What is done with that money is as much an element of the investment process. As a consequence, businesses invest in people – their staff and employees, in modern and state-of the art technology and equipment, and of course marketing and promotion. Now investing in equipment and technology is a long-term process where results may be […]

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Invest wisely in your IT business to make it profitable

There is an interesting article in The Economist on how a number of major industries are looking to outsource production, whether it is car manufacturing or clothing production. Now IT may be a totally different industry and for certain we are not suggesting you relocate your business. Far from it. However here ate IT Focus Telemarketing what we are saying is that you don’t have to keep all your business under the one roof. Let us look at where you get your business form if you ar involved in the IT industry. It is hard to be competitive when there […]

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A religiously kept up-to-date database is the only one you should be working with

Did you know that there is a new company started in the UK every minute? Do you know what that also means? Every minute someone’s database, somewhere, is out of date. If the business is a new bakery, then databases of flour suppliers all over the UK are out of date. Somebody, somewhere, will be supplying that bakery with flour. For wholesale suppliers of flour, it will only be when they update their database they will discover they have a new potential client, though they will also realise that they may be the last in a long queue while others […]

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5 Ways to Increase B2B Sales Through Telemarketing

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With the rising popularity of mobile apps and social media, many technology companies neglect the most time-tested marketing strategy – specialised telemarketing. Though you can reach a wider audience online, only a small percentage of IT companies will follow-up on B2B offers they find on the Internet. Entrepreneurs need to be confident about their purchases and require a higher level of engagement than regular consumers. Here are 5 major benefits reaped from specialist telemarketing for IT and technology companies: Lead Generation Knowing that there are always new qualified leads to pursue is crucial for any technology-oriented business. You could be […]

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Why Outsource Your Telemarketing

Outsourcing. Business Background.

Businesses are faced with numerous challenges when trying to manage a successful B2B telemarketing campaign. Finding staff members that are highly motivated, experienced and knowledgeable about the technology field is only half the battle. They also need to be driven to make sales with a personal approach, which is a rare skill and can even be considered somewhat of a talent. Finding employees with all of these qualities tends to be an extended headache, which is why outsourcing specialist telemarketing for IT and technology companies is your best option. With expert help you can take advantage of these benefits, among […]

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Survey finds 40% of all leads generated have poor data quality

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New research has indicated that poor quality data is having a major negative impact on B2B lead generation, with around a considerable proportion of all leads coming from ‘dirty data’. The survey, carried out by demand generation software platform Integrate, analysed over 775,000 leads from B2B marketers. The findings revealed that on average, 40% of leads generated for SMEs and their media companies were affected by poor quality data. Another source cited in the research, B2B research and advisory firm SiriusDecisions, previously found that around 60% of companies had an overall data health that could be classed as ‘unreliable’ and […]

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Lead nurturing best practice – 6 essential rules to follow

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Not enough organisations make lead nurturing a high priority, even though it can be one of the most powerful methods for converting leads into revenue. This is partly because it is so time and resource intensive, prompting many companies to outsource to a lead generation and nurturing specialist. Whether you attempt lead nurturing yourself or you call in the experts, make sure that best practice is followed in what can often be a delicate balancing act. Get it wrong and you’ll either drive potential customers away or see only a limited return on the time and resources you’ve invested. Your […]

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Is your data letting you down? Tips for better lists in 2015

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With the start of a new year comes the chance to review practices and strategies from the last 12 months, such as list building and data management. Over the past year, your lists may have become so clogged with inaccurate data and duplicate information that it can be hard for your sales and lead generation teams to know where to start. To clean up your lists and commit to better quality, more effective data management in 2015, here are some useful tips to help you get started: 1. Understand your audience. For your lists to work for you, and result […]

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5 reasons why your email marketing campaign may be failing

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If you’re analysing the stats on last year’s email marketing campaigns and the results are disappointing, now is the perfect time to make some changes. It’s a brand new year and a fresh start, and there are lots of ways to boost the effectiveness of your e-marketing campaigns. Here are a few areas where you might have been going wrong: You’re ending up in spam folders If your marketing emails end up in spam folders or are moved there by recipients, your message will never get through and your efforts will have been wasted. This can be a really frustrating […]

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