Author Archives Phil Datson

Telemarketing: How we know who to call

telemarketing specialists, telemarketing for it companies

You already know how important carefully targeted marketing is. Your website is a good example. You wouldn’t optimize it to target bakers, for example, unless you had very specific bakery software packages to offer. Telemarketing is much the same. It’s not the number of people we contact on your behalf that gets results; it’s careful targeting so that the right people get to hear your message. As specialists in telemarketing for IT and technology companies, we also have our own set of IT skills – and oodles of data on businesses around the world. But as with cold-calling, it’s not […]

Posted by Phil Datson  |  0 Comment  |  in IT Focus Blog

A telesales person must have the right skills to represent your business

telemarketing specialists, telemarketing for it companies

Many people are under the mistaken impression that telesales is as easy as picking up the phone and doing a bit of talking. It’s not quite that simple. There’s a lot more to effective telemarketing than meets the eye. Knowing you, understanding your customer First and foremost, a telemarketer needs to have a perfect understanding of what you have to offer and how it addresses your customers’ needs. As specialists in telemarketing for IT and technology companies, we don’t just sit back and say we already know it all. Your business is unique. That’s why we often send our telemarketers […]

Posted by Phil Datson  |  0 Comment  |  in IT Focus Blog

Spend your money and your time wisely with quality IT leads

IT Focus - Specialists in IT, IT telemarketing, lead generation

There are many ways to attract new customers to your business, but not all of them are equally as cost effective. Where advertising is concerned, a lot of time and effort can be spent on spreading the net as broad and as wide as possible to attract people. With digital marketing this means attracting visitors to your website which needs to be optimised to convert traffic into leads. However, the conversion rate of general advertising is low and can be costly, constantly diminishing your ROI. If you don’t employ a marketing specialist, very often you can end up throwing good […]

Posted by Phil Datson  |  0 Comment  |  in Blog, Design, IT Focus Blog, Services, telemarketing

How to successfully expand a small IT business

IT Focus - Specialists in IT, IT telemarketing, lead generation

However, it is very rare to find an IT whizz who is also a competent business person, leading salesperson and excellent coffee maker! In addition, and something we fully understand here at IT Focus Telemarketing; it costs a lot of money to establish or expand a business. This is money that has to be spent wisely and has to be capable of maximising the return on investment. It is all too easy to spend money in the wrong area and find that you are not able to generate sufficient revenue early on. As many of you may be aware, almost […]

Posted by Phil Datson  |  0 Comment  |  in Blog, Corporate, Websites, Wordpress

Is the question “Can you afford to use specialist Telemarketing?” or “Can you afford not to use specialist Telemarketing?”

specialist telemarketing for it and technology companies

Business today is all about return on investment – (ROI) and if the figures don’t stack up, then it is not a good use of your financial resources. So how can you strategize effectively so that money spent, particularly on generating business leads, is done so wisely? Well a close examination of what you are doing to generate those leads will certainly enable you to micro-manage the situation, but there is already a problem. Micromanaging anything costs money, so to be financially effective, micromanagement has to either save money, or generate revenue. In truth, micromanagement rarely achieves either of these […]

Posted by Phil Datson  |  0 Comment  |  in Blog, IT Focus Blog

A new year and new prospects

IT Focus Telemarketing -acompany who specialises in telemarketing for IT and technology companies

2016 looks like it is going to be a good year for business. The recession of 2009 is slowly becoming a distant memory and everywhere you look there are is a greater sense of optimism in the business world. As a result, this would be a seriously good time to capitalise on a market that has not been so positive in a long time. So let’s say you are in the IT industry. Like so many start-ups, you are going to be looking to spend limited initial capital of very wisely and the return on investment is going to be […]

Posted by Phil Datson  |  0 Comment  |  in Blog, IT Focus, IT Focus Blog, Services, Technology, telemarketing