Case Studies

BTA
BTA Limited is a well established, boutique IT Support and Internet Service Provider based in South West London. With a diverse customer base, BTA has excellent client retention and a strong reputation for technical excellence. Click Here

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CWL Systems
Founded in 1992, CWL Systems plans, deploys and manages IT solutions for clients in the mid-market sector focusing on financial services and the public sector. CWL prides itself on having a proven track record of delivering successful projects that meet its client's precise business objectives as a result of close-working relationships.
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FOTEC
Fotec UK Ltd are a specialist IT Support and Services Company focusing on businesses with between 5 and 500 users.

They offer innovative and flexible IT Support Services which address the individual needs of each client. Fotec build a true understanding of every client, their business objectives and the specific challenges they face, so that they can ensure the prompt delivery of cost effective IT solutions.
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SOPHOS
Sophos was founded in 1985 and has grown to be a world leader in IT security and data protection. It offers organisations complete protection and control: defence against known and unknown malware, spyware, intrusions, unwanted applications, spam, policy abuse and data leakage, and providing comprehensive network access control (NAC). Its products protect over 100 million users in more than 150 countries and it has offices in the USA, UK, Australia, Canada, France, Germany, Italy, Japan and Singapore.
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SY Limited
SY Limited was founded in 2002 as a vehicle for owner, Guy Snook, to sell his IT expertise into the SME Market Space. The company has performed consistently since incorporation and has out grown the initial expectations made of it.
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SCC
Found in 1975, SCC is Europe's largest independent IT Group specializing in technology solutions around infrastructure. Their growth over this 35 year period has been sustained thanks to a strong customer ethic and progressive management objectives. Today SCC has a £2.5 billion turnover and is represented in 7 European Countries.
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Testimonial

Apex – www.apexcomp.co.uk

“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work.” I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one.


To me the key differentiators of IT Focus are:

• The regular contact, not only with our account manager but also the telemarketer themselves
• The professionalism and maturity of the telemarketers
• The flexibility that they offer whilst maintaining the consistency of the same telemarketer(s) on each campaign
• The pride they take in the campaigns and the genuine focus on achieving the results for the client

In the most recent campaign they have executed for us they have managed the telemarketing element from end to end, demonstrating their abilities to excel in all areas. They have taken the campaign from the initial stages of event recruitment (whereby they significantly exceeded our expectations in terms of total numbers recruited, % turnout rates, and quality of delegates), to follow up calling to further progress and nurture opportunities for our sales team. Undoubtedly their hard work has been critical to the overall success of the campaign, and the all-important business that will result from it.

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Backup-Direct – www.backupdirect.net

In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.

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CWL Systems – www.cwlsystems.co.uk

“I've had the same person on my campaign for over 2 years and I now see him as one of my employees”

We've been working with IT Focus since March 2007 and we've been really impressed with not only the results that they have achieved but also their understanding of the technology that underpins our offer. From day one they have been transparent in all their dealings with us, even to the point that they have resisted pressure from us to start the campaign quickly until they felt that they could provide us with the correct sales agent. We can see now that this was the right decision and we're really pleased with the results. Historically, we've struggled to employ internal sales agents as they have always felt isolated and we've never been satisfied with the results. As this is our first foray into the telemarketing world, it was important that we chose wisely, which we know we have.

The current campaign is centred on a very complex, high availability solution from one of our vendors. We were slightly sceptical that a third party could adopt and understand the technology at a level where they could engage with a Senior IT Professional but we couldn't be further from the truth. The meetings they have got us with some of the larger Financial and Professional Services organisations in the UK are testimony to that. In fact, our relationship has now reached the stage that we have started to recommend their services to our distributors and vendor partners.

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Epic – www.epic.co.uk

We have been working with IT Focus for since Q1 2006 and we are very pleased with the results. The eLearning industry is a specialist market, and we were initially sceptical about working with a 3rd party partner. However, we were very impressed by both by IT Focus's strong working knowledge of the eLearning industry and their consultative approach. We have been delighted with the results of the campaigns that we have undertaken with IT Focus and they have been instrumental in testing the viability of utilising telemarketing as part of the mix within the different aspects of our business. Not only have they excelled with the quality of the meetings set up with major employers and blue chip companies, but have also helped with additional marketing activities such as, CRM data cleansing, data profiling and procurement

The trust that we have in IT Focus has positioned them as a true partner and we look forward to building further on the relationship

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European Electronique – www.euroele.com

As one of the leading IT Resellers in the UK it's important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty - our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.

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FOTEC – www.fotecuk.com

“Since working with IT Focus we have increased our annualised contract revenue by over 50% in a 12 month period.”

During Q3 2007 we decided to outsource our telemarketing and lead generation needs. As a leading IT Support Company with offices in both Herts and Cambs, our local reputation is extremely important to us and to this end we wanted a professional company to represent us. Our primary objective has been to increase our annualised IT Support contract revenue and IT Focus have proved an invaluable asset to Fotec from sourcing the correct data, dedicating the appropriate resource to our activity to providing management of the sales process, enabling us to concentrate on what we're good at, IT Support services.

Since Q3 2007 IT Focus have maintained continuity of service; we have had the same person assigned to our campaign for the duration and consider him as part of our own team. In fact we have been so pleased with the continued results that IT Focus have provided us that we have gradually increased our investment with IT Focus during this period and now it's at the point that he is working for Fotec UK exclusively.

IT Focus are not considered a supplier at Fotec, they are a partner.

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Keltec – www.keltec.co.uk

IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we've always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.

It is important to us that we work with a telemarketing agency that specialises in IT & Technology and we know we have found the right partner.

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PageOne – www.pageone.co.uk

We immediately knew we'd found the right partner in IT Focus. We have a national field sales team and we need to keep them supplied with regular new business appointments. Our proposition is quite complex and has different applications for different parts of the businesses we are targeting; therefore we needed to make sure that the telemarketing agent we work with is able to engage with our prospects in a very consultative manner. In fact, we have now reached the point where we are commissioning a number of days each month that means our agent works for us exclusively. We now have someone who we see as one of our employees, but embedded in an environment that is conducive to cold calling and we have been very pleased with the results.

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Repton – www.repton.co.uk

We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Sun and 3Com to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.

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SDT – www.sdt.co.uk

We have tried 2 or 3 different telemarketing agencies over the last few years but with limited success. At SDT we specialise in industry leading storage & virtualisation solutions so we would only ever work with a company that specialises in IT, hence the reason we chose IT Focus.

What we like about them is that they give us appointments. Previous agencies have really struggled to do this, we have ended up with a list of warm leads that we have difficulty getting hold of on the phone and when we do, there's no opportunity. What we have now couldn't be further from this; it's a nice feeling knowing that each month my diary has a good handful of well-qualified new business appointments for me to attend.

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Sophos – www.sophos.co.uk

At Sophos our customers are more important to us than anything else.  Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these.  The results they have achieved for us have been excellent, leading to several very successful events so far.   Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.  The high success rates, together with their very competitive day rates, have enabled us to deliver true return on investment for these campaigns.  We're looking forward to a further series of successful customer events during the rest of this year and are happy to have IT Focus as a trusted partner during this period.

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Sunrise Software – www.sunrisesoftware.co.uk

We've been working with IT Focus since Q2 2007 and we're delighted with their service. From the initial contact to their day-to-day account management, we have been impressed by their approach to doing business. We receive a lot of calls from agencies pitching for business but right from the start, we liked IT Focus' "non-pushy / non-aggressive approach". When we started working with them there were no set up costs and we were able to work on a flexible basis, which really helped us achieve budget approval. It's been a refreshing change from previous experiences to have the same person working on our account since day one, and having the regular day to day contact not only with our account manager but also the person doing our calls means that we're always kept in the loop.

It's not just the telemarketing results that have been great, but we've really felt like IT Focus offered value way beyond that. Their understanding of sales and marketing has been really helpful and they have even helped us with our data strategy by providing practical advice and training, not something you would normally expect from your telemarketing agency!