News Archive

Empathy Mapping
IT Focus Blog

What is Empathy-based Marketing?

Successful marketing is all about striking a chord with your target customer base. You can work hard, publish endless content and pour lots of time into your marketing campaigns. But unless you can connect with your audience’s emotions and motivations,

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business meeting
IT Focus Blog

Get Better at Reading Emotions in Sales Meetings

So, what makes a successful salesperson? One of the most critical but often underappreciated traits is emotional intelligence. Investing in developing the emotional IQ of your sales team can be well worth it. Some people think of it as a

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using a landline phone to call leads.
IT Focus Blog

8 effective ways to nurture your leads

Lead nurturing is one of the most effective ways to grow your sales and expand your business, but it takes time, planning and skill. You have a challenge on your hands, as research shows that a whopping 96% of visitors

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Seminar
IT Focus Blog

Ways to measure customer satisfaction

Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between

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Diagrams and statistics
IT Focus Blog

Data Appending 101

Data protection is constantly changing and is increasingly becoming a topic of discussion for both consumers and lawmakers. With the rise of modern technology, it has become somewhat normal for corporations and businesses to harvest data to personalise their marketing

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Graphs showing the growth of a business.
IT Focus Blog

Growing your business post-Covid

The coronavirus pandemic has disrupted business worldwide, with barely any sector escaping unscathed. As things start to return to ‘normal’, business leaders have two key things to think about – recovery and future-proofing. Developing a post-Covid growth strategy is absolutely

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Effective Salesforce cheering
IT Focus Blog

The importance of aligning sales and marketing

Are your sales and marketing team working in sync? Do they work to the same strategy and goals, sharing insights and delivering campaigns as a united front? If not, your company could be missing out on a major opportunity to

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two people in business, wearing suits and shaking hands.
IT Focus Blog

How to grow your most profitable customers

There are many strategies you can use to boost sales revenue. To choose the best path forward, you need to work out the most effective use of your time and resources. This means a laser focus on a particular type

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laptop with a lead generation graph on it.
IT Focus Blog

Optimising Your Website for Lead Generation

Website optimisation has become a must in all industries for both B2B and B2C businesses. This is because, done well, website optimisation can become a key business driver. It allows you to make the most of your website traffic by

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two people wearing suits, shaking hands.
IT Focus Blog

What is a Reseller?

In the IT and technology industry, the phrase ‘reseller’ is used a lot, but what exactly is a reseller, and why are they used? Reseller meaning When talking about information technology, the phrase ‘reseller’ refers to the practice of companies

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