The consequences of ‘dirty’ data and what it means for your bottom line

What’s the worst that can happen if your B2B data list isn’t totally, spotlessly clean? A bounced email, or ending up in the spam folder? Actually, it can be a whole lot worse than that. Each inaccuracy can cost your business money, in some quite significant ways. This is why it’s worth putting the time into data cleansing. Here are just a handful of the worse-case things that can happen when you neglect to clean up your ‘dirty’ data: A potentially lucrative new client finds out about a cheaper deal you’re offering elsewhere How does this happen? Imagine you’ve spent […]

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Break Down of B2B Marketing Challenges


Effective marketing is arguably the most significant aspect of a successful B2B strategy for any business in the IT field. Of course, without a strong internal sales team, it is near impossible to fulfil revenue expectations, much less increase profits. However, to make good use of sales professionals, you need to provide them with plenty of qualifying leads. Furthermore, if you can identify enough highly interested prospects, you can increase conversions for your team regardless of their current level of effectiveness. Looking into specialist telemarketing for IT and technology companies is probably your best solution but, provided you have ample […]

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Why Outsource Your Telemarketing

Outsourcing. Business Background.

Businesses are faced with numerous challenges when trying to manage a successful B2B telemarketing campaign. Finding staff members that are highly motivated, experienced and knowledgeable about the technology field is only half the battle. They also need to be driven to make sales with a personal approach, which is a rare skill and can even be considered somewhat of a talent. Finding employees with all of these qualities tends to be an extended headache, which is why outsourcing specialist telemarketing for IT and technology companies is your best option. With expert help you can take advantage of these benefits, among […]

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It costs money creating and maintaining a quality database for your IT business

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You or your company may have all skills required to be the best at what you do, but that is not much use if nobody knows about you. So what are your options? An online marketing campaign involving the obligatory Facebook page and trying to create backlinks attached to relevant onsite forums etc. However not only is this time consuming, but also it takes forever to build up any form of database worth using Improve the SEO ranking of your website. This is certainly essential for ensuring that you are seen by those in search of your services and what […]

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Use your time wisely, use IT Focus Telemarketing


Creating a database is no easy task, and one made appreciably harder if that database has to be very specific. We all hate being bombarded with emails for products and services that are of little interest to us, and at IT Focus Telemarketing we pride ourselves on being exceptionally accurate with our marketing campaigns carried out for clients. Part of the reason we need to be so accurate is because we both want and need to get results for our clients, and the best way to do that is to ensure the recipient of any marketing emails from us recognises […]

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Get instant access to a tailor-made IT and technology-based database


Okay, this may seem like a strange analogy when we are basically dealing with telemarketing for IT and technology companies, but bear with us for a minute. Imagine you have decided to take up angling, you’ve done all your homework and then you’ve gone out and bought the very best equipment available. In your mind you have the potential to catch the very best fish you can find. And therein comes the rub. The word ‘find’. So you do the logical thing and ask around if anyone knows where there is a good place to go fishing. Once again armed […]

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