Invest wisely in your IT business to make it profitable

There is an interesting article in The Economist on how a number of major industries are looking to outsource production, whether it is car manufacturing or clothing production. Now IT may be a totally different industry and for certain we are not suggesting you relocate your business. Far from it. However here ate IT Focus Telemarketing what we are saying is that you don’t have to keep all your business under the one roof.

Let us look at where you get your business form if you ar involved in the IT industry. It is hard to be competitive when there are so many other IT companies around. Standing out from the crowd can usually only be done through an expensive advertising campaign, which while specifically targeted can still carry an element of the ‘hit and miss’ approach to generating business.

So clearly you want leads, but how do you get them in a manner which is most cost effective? Well you could do it in house, but that means that to be effective, you also have to ensure your database is 100% up-to-date. That in itself costs money. Then you have to pay for staff to then try and generate those leads, but what if one or two of them are not so effective. Does a bad cold call or unsolicited email do more harm than good? Can you guarantee that your staff will be fully occupied all the time and therefore earing their crust?

Add the actual ‘maintenance’ of these staff with regard to National Insurance contributions, pension payments, tax payments, etc., and you have to start wondering how effective they are and how beneficial they are for your business.

So what is the alternative? Well you have us, IT Focus Telemarketing, who are specialists in telemarketing for IT and technology companies, based in Branford-on-Avon but covering the whole of the UK. Imagine what it would be like to use a database that was guaranteed up-to-date. As a consequence, when you need leads, you can get them, know they will be of the finest quality, and only form those who are actively and currently involved in the field of IT and technology.

What we are trying to tell you is that in outsourcing your lead generation you are becoming more cost effective and increasing your ROI or return on investment. Does it not make sense to ‘employ’ people part time, people who are highly efficient and who are working with a quality database, as opposed to employing someone to continually update your database for no financial return, while relying on full-time staff to create sufficient leads not just to pay their wages, but keep your whole company afloat.

To find out more and to help you with your calculations as it always boils down to the bottom line when it comes to finance, why not give us a call at IT Focus Telemarketing and let’s have a chat about what we can do to help you in as cost-effective manner as possible.

 

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    IT Focus Telemarketing
    Suite 3 The Old Brewery
    Newtown
    Bradford-on-Avon
    BA15 1NF
    T: 0330 058 0100
    E: [email protected]