IT Focus wins client £150K net return

An IT Focus client reaped £150,000 in net profit following a £20,000 telemarketing project with us.

This fantastic return on investment was achieved by Merlin Business Software Ltd of Derbyshire.

Merlin provides total solutions for business computer requirements, including hardware and software, installation, cabling, training, ongoing support, maintenance, plus software modifications and development.

Ashley Jones, Sales & Marketing Director at Merlin, says: “We researched several telemarketing firms before choosing IT Focus. They looked impressive, and they gave off the right vibes. It was clear that they shared the same focus we do when it comes to sales. We were also reassured by their impressive portfolio of work for other IT companies.

“Since we made the decision to partner with them, working with IT Focus has been a delight. In fact, IT Focus telemarketers are like an extension of our own marketing department.

“They understand the aims and objectives of our campaigns, and they take the time to fully appreciate the products and services we offer. This enables them to speak knowledgeably and passionately to our sales prospects.

“We have regular review meetings with IT Focus and they are always a joy. The atmosphere is always informal, but they provide us with plenty of detailed feedback about the progress and successes of the campaigns they are handling.

“Most importantly, IT Focus have uncovered high quality prospects for us that we would not have reached otherwise. In one campaign alone this resulted in two sales and a further successful referral. The total margin from the three orders exceeded £150,000.

“For us, maintaining our partnership with IT Focus is a complete no-brainer.”

IT Focus Managing Director James Abbott, is delighted with Merlin’s success. He says: “This is the sort of return we are constantly striving to achieve for our clients. Merlin is a great company to work with, and we look forward to achieving fantastic returns for them again and again.”

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