IT is not as narrow a field as many think


While IT is often used as a ‘catchall’ phrase for the whole field of Information Technology, if you stopped to consider all the actual businesses that deal in the IT sector, but who offer a relatively individual service, you would need a very big umbrella to cover all different businesses that exist.

So if that is the case for the field of IT, imagine what it must be like to be involved in targeting your specific sector of the market, either on a B2B or B2C basis when you want to market your products or services. So the question is, why use IT focus Telemarketing? Well there isn’t just one single answer to this, as it depends very much on what you are looking for. Yes, we understand that the field of IT is as broad as it is long, and as a consequence our services in IT telemarketing have been created to match and adjust to today’s ever-changing demands.

The best answer to the question is to ask yourself what good you could do with a specialist department concentrating on generating leads for your business. By this we are not referring to a team of four cold-callers randomly dialling people out of the blue, wasting their time and your money, trying to make appointments for your sales team. Yes, you can get results doing it this way, but it is hugely expensive and not a good deployment of resources. Wages are extremely costly, and when you take into account days off sick, holidays, maternity leave, employer liability insurance, national insurance contributions, pension contributions and the likes, it can become even more expensive employing staff. Wouldn’t life be simpler and less expansive if you paid someone else to do that work and only when you needed them to do it?

Then of course there is your existing database? How up to date is it? Can you say that 70%, 80% or 90% of those people on it are potential business leads? An out-of-date database can be extremely costly to a business, so why not have it kept religiously up to date by someone who knows what they are doing?

Now you need to consider ‘spreading the word’. By this we mean that when we come to market your business and look for leads, people are going to hear your name. As a result you don’t want to be pestering potential leads if they are wholly unsuitable, this will do your business name harm in the long term. Instead you want to make sure that when your name is broadcast, it is to the right people who may not need your services today, but they may need them tomorrow. Reputation building is important.

A combined strategy can be incredibly effective, which involves a specifically targeted email campaign with follow-up phone calls. In an article in it is made very clear just how effective follow ups are in the world of promotion and marketing. Here at IT Focus Telemarketing we can create a bespoke email campaign and follow this up with phone calls to generate the leads your business needs.

If nothing else we hope we have managed to convey the message that we are very skilled at what we do, and that we are also extremely versatile and adaptable. For anyone looking to generate more business and more useful leads in the IT field, you need to contact us and have a chat about how we can help you.

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