A new year and new prospects

IT Focus Telemarketing -acompany who specialises in telemarketing for IT and technology companies

2016 looks like it is going to be a good year for business. The recession of 2009 is slowly becoming a distant memory and everywhere you look there are is a greater sense of optimism in the business world. As a result, this would be a seriously good time to capitalise on a market that has not been so positive in a long time.

So let’s say you are in the IT industry. Like so many start-ups, you are going to be looking to spend limited initial capital of very wisely and the return on investment is going to be critical. However, without leads, you haven’t got the potential to bring in any income which, without wishing to state the blindingly obvious, is going to be essential for the survival of your new business. So how do you generate new business?

Well you could employ somebody full-time to concentrate on cold calling potential customers. However, the drawbacks of this include having to pay a guaranteed salary without guaranteed results. For any new business, minimising the wage bill is critical. In addition, if you take on a new employee, you are going to have to provide an additional telephone line, ensure that you are up-to-date with your employer’s liability insurance and, on top of paying them a wage, tax and national insurance contributions will also have to come out of your pocket. There is, however, a cheaper and far more effective solution.

Wouldn’t life be so much easier if you had access to database of businesses that could benefit from your services or products and that database was totally up-to-date. How good would it be if every call made was to a genuine potential lead? Imagine how good business could be with a steady stream of prime to contacts ready to listen to what you have to offer?

As a company who specialises in telemarketing for IT and technology companies, here at IT Focus Telemarketing we can provide you with exactly what you want and the quality of leads that you need while paying very strict attention to any set budgets. Here we concentrate on quality and not quantity as we want to help you establish a good reputation for what you offer and this can only be done with good one-to-one and regular contact from a trusted source.

Let’s face it, none of us particularly appreciate many of the cold calls we receive and, if anything, these calls can very easily put us off wanting to have anything to do with the company calling you. Here at IT Focus it is extremely important to us that when we make contact with any potential clients the call we make is more likely than not going to be well received. This can only be done if those making such calls are fully knowledgeable in the products and services they are promoting on behalf of the client and that even if your products and services are not immediately required, the potential future customer is left with a solid impression that IT Focus could well be a good company to deal with.

Located just outside Bath, in Bradford-on-Avon we cover the whole of the UK and as a consequence, wherever you are based, we would be delighted to hear from you, so why not give us a call and we can discuss exactly how we will be able to help you in the forthcoming year.

Posted by Phil Datson  |  0 Comment  |  in Blog, IT Focus, IT Focus Blog, Services, Technology, telemarketing

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    IT Focus Telemarketing
    Suite 3 The Old Brewery
    Newtown
    Bradford-on-Avon
    BA15 1NF
    T: 0330 058 0100
    E: [email protected]