Managed 24/7 Case Study

IT Focus Case StudyManaged247

Managed247 are a specialist IT Support and Services Company focusing on businesses with between 5 and 500 users.

They offer innovative and flexible IT Support Services which address the individual
needs of each client. Managed247 build a true understanding of every client, their
business objectives and the specific challenges they face, so that they can ensure the
prompt delivery of cost effective IT solutions.

The Challenge
To grow the IT Support Business revenue by 50% over an 18-month period.

IT Focus won a tender selection process to provide an outsourced telemarketing solution for Managed247. IT Focus sourced the data to start the project and then undertook a telemarketing campaign designed to profile the support strategy of the clients on the database, identify immediate opportunities and build a pipeline of business.

IT Focus worked closely with Managed247 so that they understood the sales proposition in detail and were able to qualify opportunities to a high level. This meant that in 70% of the leads passed to Managed247, no further qualification was required.

Managed247 have grown their support business by 55% over the last 18 months despite very troublesome trading conditions. The vast majority of new clients have come as a result of cold calling and prospecting carried out by IT Focus.

The return on investment during this period has been 475% and IT Focus now has a thorough database detailing the support strategy of over 2400 companies, 1400 of which outsource their IT. The pipeline is now mature and Managed247 have great confidence in continued growth expectations.

From the initial engagement both parties committed time and resource to the relationship to give it the best possible chance of success. Managed247 provided access to their own team for training, ongoing advice and also issued a clear brief on what was expected.

Thanks to industry-leading staff retention IT Focus has provided the team on the account for the last two years and as such has now built up a firm and clear understanding of the Managed247 proposition.

This committed approach has continued throughout with IT Focus and Managed247 now having a strong working relationship built on the ability to deliver what was promised. The Managed247 team view IT Focus as a partner not a supplier and together, we to continue to achieve sales and marketing goals.

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