IT Focus Case StudySophos
Sophos places great importance on customer service and information flow. Each quarter it runs a series of high-profile customer events but they have historically suffered from poor attendance which has led to some internal apathy towards them. As part of a review of customer communications renewed focus was placed on the events and the marketing manager introduced IT Focus into Sophos having previously worked with the company. The task was to recruit attendees for customer open days.
The Marketing Manager has now managed to re-position these events internally at Sophos so that the content is now more varied, their profile is significantly higher and the appeal to both internal and external customers is much more significant. This, along with the improved attendance, has allowed Sophos to drive significant amounts of business as a result of these customer events.