data cleansing

The consequences of ‘dirty’ data and what it means for your bottom line


What’s the worst that can happen if your B2B data list isn’t totally, spotlessly clean? A bounced email, or ending up in the spam folder? Actually, it can be a whole lot worse than that. Each inaccuracy can cost your business money, in some quite significant ways. This is why it’s worth putting the time into data cleansing. Here are just a handful of the worse-case things that can happen when you neglect to clean up your ‘dirty’ data: A potentially lucrative new client finds out about a cheaper deal you’re offering elsewhere How does this happen? Imagine you’ve spent […]

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Survey finds 40% of all leads generated have poor data quality

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New research has indicated that poor quality data is having a major negative impact on B2B lead generation, with around a considerable proportion of all leads coming from ‘dirty data’. The survey, carried out by demand generation software platform Integrate, analysed over 775,000 leads from B2B marketers. The findings revealed that on average, 40% of leads generated for SMEs and their media companies were affected by poor quality data. Another source cited in the research, B2B research and advisory firm SiriusDecisions, previously found that around 60% of companies had an overall data health that could be classed as ‘unreliable’ and […]

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Is your data letting you down? Tips for better lists in 2015

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With the start of a new year comes the chance to review practices and strategies from the last 12 months, such as list building and data management. Over the past year, your lists may have become so clogged with inaccurate data and duplicate information that it can be hard for your sales and lead generation teams to know where to start. To clean up your lists and commit to better quality, more effective data management in 2015, here are some useful tips to help you get started: 1. Understand your audience. For your lists to work for you, and result […]

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