email marketing

5 reasons why your email marketing campaign may be failing

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If you’re analysing the stats on last year’s email marketing campaigns and the results are disappointing, now is the perfect time to make some changes. It’s a brand new year and a fresh start, and there are lots of ways to boost the effectiveness of your e-marketing campaigns. Here are a few areas where you might have been going wrong: You’re ending up in spam folders If your marketing emails end up in spam folders or are moved there by recipients, your message will never get through and your efforts will have been wasted. This can be a really frustrating […]

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