lead nurturing

Are you losing leads without even realising it?


If your sales team is like many others, you could be regularly losing leads without even realising it. There are many reasons why this happens, but it often stems from your marketing, sales, account reps and lead gen team failing to work together effectively. Here are just 4 of the most common reasons why leads are lost, and what you can do about it: Failure to act on poor web traffic conversion rates If the conversion rate on your website is very low, you should be asking yourself – why, and what can I do about it? If it’s down […]

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Resuscitation marketing – how to bring dead leads back to life

Lead Generation

If you keep up with your lead generation news, you may have spotted a startling statistic from recent research that suggested that a massive 98% of marketing-qualified leads (MQLs) will never actually result in closed business. This can be very hard to take in, as the majority of your lead gen efforts end up feeling like a waste of time. However, the reason that many MQLs don’t turn into sales is often because leads are forgotten about. The lead may not have been ready to sign on the dotted line there and then, but this isn’t to say that they […]

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8 tips to generate and convert leads on social media

IT Focus - Specialists in IT, IT telemarketing, lead generation

Social media can be a powerful tool for lead generation. In fact, research has shown that businesses can boost revenue by up to 24% when they utilise social media for lead generation. However, so many companies simply don’t know how to use these platforms properly. To help you get started, here are 8 essential tips for adding social media to your arsenal of lead gen tools: Remember that lead gen is not the same thing as selling. Using social media for lead generation is not about direct selling. It’s about bringing people into your sales funnel, learning more about them […]

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Lead nurturing best practice – 6 essential rules to follow

lead nurturing

Not enough organisations make lead nurturing a high priority, even though it can be one of the most powerful methods for converting leads into revenue. This is partly because it is so time and resource intensive, prompting many companies to outsource to a lead generation and nurturing specialist. Whether you attempt lead nurturing yourself or you call in the experts, make sure that best practice is followed in what can often be a delicate balancing act. Get it wrong and you’ll either drive potential customers away or see only a limited return on the time and resources you’ve invested. Your […]

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The importance of follow-up in lead generation

Lead generation can be a tricky business. It isn’t simply a matter of sniffing out interested prospects and potentially lucrative deals – it requires careful management and a good understanding of best practice. It can be very time-consuming, which is why many firms choose to outsource it to a lead generation specialist. Of all the techniques and practices involved in lead generation, and marketing too, the simplest is the most crucial. Follow-up is the arguably the most effective way to qualify leads, to turn queries into sales. A proactive approach ensures that prospects remain engaged and that valuable opportunities are […]

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