Telemarketing: How we know who to call

telemarketing specialists, telemarketing for it companies

You already know how important carefully targeted marketing is. Your website is a good example. You wouldn’t optimize it to target bakers, for example, unless you had very specific bakery software packages to offer. Telemarketing is much the same. It’s not the number of people we contact on your behalf that gets results; it’s careful targeting so that the right people get to hear your message. As specialists in telemarketing for IT and technology companies, we also have our own set of IT skills – and oodles of data on businesses around the world. But as with cold-calling, it’s not […]

Posted by Phil Datson  |  0 Comment  |  in IT Focus Blog

A telesales person must have the right skills to represent your business

telemarketing specialists, telemarketing for it companies

Many people are under the mistaken impression that telesales is as easy as picking up the phone and doing a bit of talking. It’s not quite that simple. There’s a lot more to effective telemarketing than meets the eye. Knowing you, understanding your customer First and foremost, a telemarketer needs to have a perfect understanding of what you have to offer and how it addresses your customers’ needs. As specialists in telemarketing for IT and technology companies, we don’t just sit back and say we already know it all. Your business is unique. That’s why we often send our telemarketers […]

Posted by Phil Datson  |  0 Comment  |  in IT Focus Blog

Spend your money and your time wisely with quality IT leads

IT Focus - Specialists in IT, IT telemarketing, lead generation

There are many ways to attract new customers to your business, but not all of them are equally as cost effective. Where advertising is concerned, a lot of time and effort can be spent on spreading the net as broad and as wide as possible to attract people. With digital marketing this means attracting visitors to your website which needs to be optimised to convert traffic into leads. However, the conversion rate of general advertising is low and can be costly, constantly diminishing your ROI. If you don’t employ a marketing specialist, very often you can end up throwing good […]

Posted by Phil Datson  |  0 Comment  |  in Blog, Design, IT Focus Blog, Services, telemarketing

Is the question “Can you afford to use specialist Telemarketing?” or “Can you afford not to use specialist Telemarketing?”

specialist telemarketing for it and technology companies

Business today is all about return on investment – (ROI) and if the figures don’t stack up, then it is not a good use of your financial resources. So how can you strategize effectively so that money spent, particularly on generating business leads, is done so wisely? Well a close examination of what you are doing to generate those leads will certainly enable you to micro-manage the situation, but there is already a problem. Micromanaging anything costs money, so to be financially effective, micromanagement has to either save money, or generate revenue. In truth, micromanagement rarely achieves either of these […]

Posted by Phil Datson  |  0 Comment  |  in Blog, IT Focus Blog

Why Outsource Your Telemarketing

Outsourcing. Business Background.

Businesses are faced with numerous challenges when trying to manage a successful B2B telemarketing campaign. Finding staff members that are highly motivated, experienced and knowledgeable about the technology field is only half the battle. They also need to be driven to make sales with a personal approach, which is a rare skill and can even be considered somewhat of a talent. Finding employees with all of these qualities tends to be an extended headache, which is why outsourcing specialist telemarketing for IT and technology companies is your best option. With expert help you can take advantage of these benefits, among […]

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5 Ways to Increase B2B Sales Through Telemarketing


With the rising popularity of mobile apps and social media, many technology companies neglect the most time-tested marketing strategy – specialised telemarketing. Though you can reach a wider audience online, only a small percentage of IT companies will follow-up on B2B offers they find on the Internet. Entrepreneurs need to be confident about their purchases and require a higher level of engagement than regular consumers. Here are 5 major benefits reaped from specialist telemarketing for IT and technology companies: Lead Generation Knowing that there are always new qualified leads to pursue is crucial for any technology-oriented business. You could be […]

Posted by IT Focus  |  0 Comment  |  in telemarketing

Use your time wisely, use IT Focus Telemarketing


Creating a database is no easy task, and one made appreciably harder if that database has to be very specific. We all hate being bombarded with emails for products and services that are of little interest to us, and at IT Focus Telemarketing we pride ourselves on being exceptionally accurate with our marketing campaigns carried out for clients. Part of the reason we need to be so accurate is because we both want and need to get results for our clients, and the best way to do that is to ensure the recipient of any marketing emails from us recognises […]

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Get instant access to a tailor-made IT and technology-based database


Okay, this may seem like a strange analogy when we are basically dealing with telemarketing for IT and technology companies, but bear with us for a minute. Imagine you have decided to take up angling, you’ve done all your homework and then you’ve gone out and bought the very best equipment available. In your mind you have the potential to catch the very best fish you can find. And therein comes the rub. The word ‘find’. So you do the logical thing and ask around if anyone knows where there is a good place to go fishing. Once again armed […]

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Why Choose Outsourced Lead Generation?

While advances in technology have streamlined many of the processes we use on a day to day basis, marketing remains a challenging activity, one which requires a human touch to produce truly effective results. There is no fully-automated, one-size-fits all method of lead generation; working with a strong agency partner via outsourcing therefore has manifold benefits for just about any business, particularly those dealing with the already fast-paced world of IT. So why should you consider outsourcing your lead generation?   The Top Ten Benefits of Outsourcing Lead Generation According to Marketing Sherpa, seven out of ten businesses find generating […]

Posted by IT Focus LTD  |  0 Comment  |  in IT Focus Blog