www.apexcomp.co.uk
As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work.
I have been working with IT Focus for over 6 months on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one.
To me the key differentiators of IT Focus are:
- The regular contact, not only with our account manager but also the telemarketer themselves
- The professionalism and maturity of the telemarketers
- The flexibility that they offer whilst maintaining the consistency of the same telemarketer(s) on each campaign
- The pride they take in the campaigns and the genuine focus on achieving the results for the client
In the most recent campaign they have executed for us they have managed the telemarketing element from end to end, demonstrating their abilities to excel in all areas. They have taken the campaign from the initial stages of event recruitment (whereby they significantly exceeded our expectations in terms of total numbers recruited, % turnout rates, and quality of delegates), to follow up calling to further progress and nurture opportunities for our sales team. Undoubtedly their hard work has been critical to the overall success of the campaign, and the all-important business that will result from it.
www.cwlsystems.co.uk
In the short time that we've been working with IT Focus we've been really impressed with not only the results that they have achieved but also their understanding of the technology that underpins our offer. From day one they have been transparent in all their dealings with us, even to the point that they have resisted pressure from us to start the campaign quickly until they felt that they could provide us with the correct sales agent. We can see now that this was the right decision and we're really pleased with the results. Historically, we've struggled to employ internal sales agents as they have always felt isolated and we've never been satisfied with the results. As this is our first foray into the telemarketing world, it was important that we chose wisely, which we know we have.
The current campaign is centred on a very complex, high availability solution from one of our vendors. We were slightly sceptical that a third party could adopt and understand the technology at a level where they could engage with a Senior IT Professional but we couldn't be further from the truth. The meetings they have got us with some of the larger Financial and Professional Services organisations in the UK are testimony to that. In fact, our relationship has now reached the stage that we have started to recommend their services to our distributors and vendor partners.
www.datasharp.co.uk
Datasharp-DCH has worked with IT Focus since November 2006. Even though the relationship is relatively new we have developed an excellent rapport with everyone at the company. The project team working on our campaigns have taken time to fully understand and evaluate our business and product offering. They have also embraced our company ethos and fully taken onboard our working culture and values. This has led to qualitative appointments for us and ultimately sales.
They have worked closely with us to develop the most appropriate campaign strategy. During that process we identified our target market and the most relevant communication method; IT Focus then sourced the relevant data and managed the whole campaign.
Datasharp-DCH has worked in the Telecoms Industry for many years. This industry like many others is constantly changing and new technology is emerging. Over the last year we have repositioned our business and diversified to offer the best possible solution for our new and existing clients. In the changing environment that we operate in, we continually have to experiment, test and research the market. It is therefore essential to work with like-minded suppliers. IT Focus has always been thoroughly accommodating and insightful by providing cost effective budgets and flexible, imaginative campaigns that not only meet, but exceed our requirements and expectations.
www.edgeworks.co.uk
Edgeworks started working with IT Focus in Q4 2006 and will continue to do so during 2007/8. We have been very impressed with the way they have learned about our business and been able to communicate like ‘one of the team’. The leads developed have exceeded our expectations, in terms of number and quality, and we are very confident that we will see a strong return on investment. In fact the pipeline generated per £1 of marketing spend has easily exceeded the 50 to 1 ratio.
We now have a rolling contract with IT Focus, which is expanding into other areas of our business, and we continue to be impressed with the results. We are now including the services of IT Focus into our marketing proposals – in effect recommending them to our clients.
www.epic.co.uk
We have been working with IT Focus for over a year now and we are very pleased with the results. The eLearning industry is a specialist market, and we were initially sceptical about working with a 3rd party partner. However, we were very impressed by both by IT Focus’s strong working knowledge of the eLearning industry and their consultative approach. We have been delighted with the results of the campaigns that we have undertaken with IT Focus and they have been instrumental in testing the viability of utilising telemarketing as part of the mix within the different aspects of our business. Not only have they excelled with the quality of the meetings set up with major employers and blue chip companies, but have also helped with additional marketing activities such as, CRM data cleansing, data profiling and procurement
The trust that we have in IT Focus has positioned them as a true partner and we look forward to building further on the relationship
www.jpci.net
I would like to thank IT Focus for the way you have assisted JPCi in our sales and tele-marketing campaigns over the last six months. I have been impressed by the flexible approach and the speed at which all the team got to grips with our key business messages and ethos, to a point where I could genuinely view them as part of the JPCi team. I believe the fact that not a single company with whom we met seemed to realise that the contact came from an outside agency bears testimony to the professional approach taken.
The campaigns have provided tangible results by way of increased orders and visibility in the market. It was also refreshing to have a genuine two-way relationship where the IT Focus team were proactively providing inputs to the campaigns rather than just taking instructions.
This was a very new approach for JPCi and I am pleased we chose IT Focus as our tele-marketing partner. I will certainly recommend you to my associates - although maybe not to any who are competitors in case they get the results we did!
www.sunrisesoftware.co.uk
We've been working with IT Focus for six months and we’re delighted with their service. From the initial contact to their day-to-day account management, we have been impressed by their approach to doing business. We receive a lot of calls from agencies pitching for business but right from the start, we liked IT Focus’ "non-pushy / non-aggressive approach". When we started working with them there were no set up costs and we were able to work on a flexible basis, which really helped us achieve budget approval. It’s been a refreshing change from previous experiences to have the same person working on our account since day one, and having the regular day to day contact not only with our account manager but also the person doing our calls means that we’re always kept in the loop.
It’s not just the telemarketing results that have been great, but we’ve really felt like IT Focus offered value way beyond that. Their understanding of sales and marketing has been really helpful and they have even helped us with our data strategy by providing practical advice and training, not something you would normally expect from your telemarketing agency!
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