To survive and grow, any business needs to see a return on investment. In simple terms, money in must equal money out, plus a little more besides. Now the word investment isn’t just about putting money into a business and hoping for a return. What is done with that money is as much an element of the investment process. As a consequence, businesses invest in people – their staff and employees, in modern and state-of the art technology and equipment, and of course marketing and promotion.
Now investing in equipment and technology is a long-term process where results may be instant but minimal short-term, so the overall benefits won’t be felt for quite some time. Investing in people will see the need for a more rapid return on investment, if not instant. In companies which require marketing and promotion to generate sales leads, salesmen need to hit the ground running and start producing income from week one.
Now advertising and promotion can be a costly business, so understanding your market is critical. However the quality of the data you work with will have the ultimate influence on how successful any marketing or promotional campaign is. That is where intelligent and effective IT telemarketing comes to the fore. After all, isn’t the holy grail of any company to have a fully up-to-date data base which contains only active potential leads? Small Business Chronicle has plenty to say on the matter.
Immediately two ‘problems’ need to be dealt with. Maintaining a database can be a time-consuming and costly business. For a medium sized enterprise, that can mean employing a full-time member of staff. The second problem comes from having to employ and service a team of telephone marketers who will spend their time constantly ringing potential clients in an attempt to generate leads or direct business. However sometimes that team can be under-utilised, or they can be used at a time when there is already sufficient work to deal with without having to expand operations. Basically if you are involved in providing IT products or services, and have a team of dedicated marketers and someone overseeing your database, you have a constant drain on financial resources which has next to no flexibility.
So how would you feel if you had the up-to-date data base and access to a highly skilled and polished IT telemarketing team that could carry out marketing and promotional campaigns on your behalf only when needed? When you think about it, it makes a lot of sense to pay for quality over quantity and to work with a group of people that specialises in IT telemarketing services. We like to see ourselves as being available 100% of the time, but to only work and be paid for when needed, saving you a considerable amount of money on full-time staff who require considerable training and are that constant drain on resources.
With IT Focus Telemarketing your results can be easily analysed against our input so you can see exactly what your ROI (return on investment) has been, and therefore use our services with the utmost of confidence that your money is being well invested in your business.
Whether you are a one man operation, or are a much larger company, the services offered by IT Focus Telemarketing can be easily tailored to your needs, so to find out exactly how, just give us a call.