Account Based Marketing

Account based marketing

Are you looking for a long term strategic approach to target those key white space accounts you really want to work with? If so, our Account Based Marketing Service could be the right choice for you. We can help you identify these accounts from within our database and then come up with a plan to get you in front of them.

As our clients grow and expand, so do their requirements for new business

Our Account Based Marketing / Inside Sales roles are perfect for clients looking to integrate our services even further into their organisations growth plan. Once implemented our caller will become a pivotal part of your team – feeding critical insight and information to your sales team, strategically approach targeted contacts with varying messages, help nurture opportunities alongside your sales team and suggest tactical approaches to your key accounts.

We would work with you to select a number accounts, clue your caller up with the full portfolio of services that you can offer these target accounts, and then consistently feedback on how the messaging is working and what trends are becoming apparent. We can also use our data profiling and matching functions to add contacts and intelligence to your key accounts at no extra charge before we even pick up the phone!

The Benefits of Account Based Marketing (ABM)

If you’re still weighing up whether ABM is right for your business, you find lots of information regarding account-based marketing in our news tab. Alternatively, please call one of our helpful team today on 0330 058 0100.

With ABM, you can benefit from

  • Measurable results
  • Data-informed decisions
  • Increased customer satisfaction
  • Delivering a marketing tactic with proven ROI

Get in touch to find out how we can help your business

As with our other services, we aim to get your sales team into an appointment with these accounts, but why leave it there? What about the other parts of that business – what are their requirements? How will they benefit from your portfolio?

Our ABM service can offer the “land and expand” that you’ve been seeking.

To find out more about ABM/Inside Sales with IT Focus, give us a call on 0330 058 0100 or drop us an email at We look forward to hearing from you.

Our Services

Lead Generation Services

Data Services

Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.