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The runup to Christmas can be a highly profitable time, especially for retailers. But it’s also intensely competitive. To be heard above the clamour, businesses need to work harder with their marketing campaigns. Christmas isn’t too far away now, but

Does your business run on data? It will almost certainly rely on it to some degree, as virtually every organisation does. And when it comes to sales, marketing and customer service, your database is your Bible. With data being so

In all types of modern businesses, lead generation is everything. It’s the art of finding new customers and clients, and in many cases, means that you’re going to need to pitch, cold, to people who may or may not be

Marketers are always looking to the latest trends, but there’s one approach that’s set to stand the test of time. Integrated marketing aims to bring all of your brand’s messaging and communications into alignment. It ensures consistency across all the

Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your

When it comes to marketing in the modern age, you’re going to need plenty of support! If you’re struggling to follow up on telemarketing leads for customers and clients, it’s likely time to start looking at the platforms and software