Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads
Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to
If you are unhappy with the yield from a recent marketing campaign, consider utilising integrated marketing techniques to boost online traction and improve conversion rates when telemarketing. Let’s take a look at the effects of integrated marketing, and how using
Cold calling can sometimes feel like hard work, for very little reward. It can be demotivating for your sales team to rack up hundreds of calls, only to be disappointed by the lack of tangible results. If you’re struggling to
Is email marketing effective for lead generation? The short answer is – it depends how well you do it. Get email marketing right, and it can be as much as 40 times more effective than other methods such as social
Data quality is very important in B2B lead generation. Collecting and analysing the wrong data gives companies the wrong outcome, when a business has poor quality data on uninterested leads this reduces the chances of securing a sale. To generate
IT Focus Telemarketing
Treenwood House
Rowden Lane
Bradford on Avon
BA15 2AU
