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The Dos and Don’ts of Data Cleansing

The sheer amount of data that exists today is unfathomable by most people. Reading and sending emails, posting on social media, surfing the internet, checking our bank balance or finding a hotel now uses and creates data. It’s something we

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IT Focus Blog

The ultimate guide to account-based marketing

One of the key rules in marketing is that you can’t appeal to everyone. And you certainly can’t reach an entire market with just one message. This is where highly targeted strategies such as account-based marketing come in.

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IT Focus Blog

Get Lead Generation Right And Grow Your Business

For some businesses, lead generation is pretty low on the priorities list. They recognise its value, and in some companies, there may even be the beginnings of a lead gen strategy. However, the common story for many businesses is that

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IT Focus Blog

B2B Lead Generation Strategies & Tricks for 2020

If you run a business, the turn of the new year is the perfect time to analyse your lead generation strategies from the previous year. Then you can re-evaluate your strategy for 2020. Despite the difficult economic climate, if you

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IT Focus Blog

Is Lead Nurturing Worth it?

It takes time, resources and expertise to successfully nurture leads, guiding them expertly through your sales funnel until they become paying customers. But is it worth all this investment, both in man-hours and investment? Won’t interested leads become customers on

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