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IT Focus Blog

What Is Data Profiling?

For your lead generation campaign to bear fruit, it needs to be based on solid data. It all starts with finding and organising the right data for prospective leads, but this is only the first step. Using service such as

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IT Focus Blog

What Type of Telemarketing Does Your Business Need?

To get the results you want from IT telemarketing, your business needs a strategy. There are lots of different types of telemarketing, from inbound/outbound marketing calls through to appointment setting and other lead generation activities. Many companies choose a blend

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IT Focus Blog

How Do Data Services Work?

Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.

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The Top 5 B2B Lead Generation Tactics

The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry.   The first rule

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IT Focus Blog

4 reasons lead nurturing matters

Successful lead generation isn’t all about bringing in new prospects. It’s just as crucial to nurture the leads you have – including previous or lapsed customers, people who’ve made enquiries in the past and contacts who’ve since moved on to

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