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Empathy Mapping
IT Focus Blog

What is Empathy-based Marketing?

Successful marketing is all about striking a chord with your target customer base. You can work hard, publish endless content and pour lots of time into your marketing campaigns. But unless you can connect with your audience’s emotions and motivations,

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Small business owner
Uncategorized

Who Should Use Lead Generation Services and Why?

B2B businesses need to perfectly execute several different tasks and processes to be successful, with lead generation being at the top of the list. It’s a term that’s thrown around freely in the business world, with most opting to do

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business meeting
Uncategorized

Get Better at Reading Emotions in Sales Meetings

So, what makes a successful salesperson? One of the most critical but often underappreciated traits is emotional intelligence. Investing in developing the emotional IQ of your sales team can be well worth it. Some people think of it as a

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a woman sitting at a desk with a laptop, and a cup of tea, next to a notepad and black pen.
Telemarketing

5 Things You Should Know About Outsourcing Telemarketing

If you are serious about generating quality leads for your product or service, outsourcing your telemarketing is a proven and effective method. While you could set up a telemarketing operation in-house and manage the process yourself, this approach has several

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using a landline phone to call leads.
IT Focus Blog

8 effective ways to nurture your leads

Lead nurturing is one of the most effective ways to grow your sales and expand your business, but it takes time, planning and skill. You have a challenge on your hands, as research shows that a whopping 96% of visitors

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Seminar
IT Focus Blog

Ways to measure customer satisfaction

Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between

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