News

using a landline phone to call leads.
IT Focus Blog

8 effective ways to nurture your leads

Lead nurturing is one of the most effective ways to grow your sales and expand your business, but it takes time, planning and skill. You have a challenge on your hands, as research shows that a whopping 96% of visitors

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Seminar
IT Focus Blog

Ways to measure customer satisfaction

Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between

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Diagrams and statistics
IT Focus Blog

Data Appending 101

Data protection is constantly changing and is increasingly becoming a topic of discussion for both consumers and lawmakers. With the rise of modern technology, it has become somewhat normal for corporations and businesses to harvest data to personalise their marketing

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Graphs showing the growth of a business.
IT Focus Blog

Growing your business post-Covid

The coronavirus pandemic has disrupted business worldwide, with barely any sector escaping unscathed. As things start to return to ‘normal’, business leaders have two key things to think about – recovery and future-proofing. Developing a post-Covid growth strategy is absolutely

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Salesperson on the phone
Telemarketing

Why following up calls counts

If you work in sales, you already know that following up is important. You know you should be doing it quicker, and do it more often – but a busy schedule often gets in the way. There are also other

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Effective Salesforce cheering
IT Focus Blog

The importance of aligning sales and marketing

Are your sales and marketing team working in sync? Do they work to the same strategy and goals, sharing insights and delivering campaigns as a united front? If not, your company could be missing out on a major opportunity to

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