Data Cleansing

Data Cleansing – Our IT Data Services

Tired of inaccurate data but don’t have time for data cleansing? IT Focus can help.

Inaccurate data can be a real problem for IT and technology businesses. It can affect everything from purchasing and decision-making to marketing and lead generation. At IT Focus, we understand how crucial it is to only use accurate, high-quality data. We also know how much of a drain on resources it can be to clean up data, taking up valuable time and personnel. Overall, it can be very expensive to tackle the job yourself. Our cost-effective IT data cleansing service can do all the hard work for you, making it money well spent.

Cleanse My Data

What are the Benefits of Data Cleansing?

  • Boosts results and revenue
  • Saves time and increases productivity
  • Minimises compliance risks
  • Protects your reputation

What is Data Cleansing?

Simply put, data cleansing is the process of ‘cleaning up’ your data set. This process is done by correcting or removing data that is inaccurate, duplicate, incorrectly formatted, corrupted, or incomplete.

The data cleansing process will vary, depending on the type of data being looked at and a variety of other factors. At IT Focus, take the hard work out of data cleansing, running through a vigorous process of checks to ensure the data you hold is still valid, and helpful to your long-term business aims.

Why is Data Cleansing Important?

Harnessing correct data is essential for effective marketing.

With accurate data, you can create a highly targeted campaign that delivers success. Did you know that over a 12 month period one third of the data in your database is likely to become outdated?

Correct data improves your return on investment, and ensures your marketing activity is aimed at decision-makers.

Acting on incorrect data can not only waste your time and budget, it also highlights inefficiencies to those outside of your organisation.

Contact our team today to find out more about data cleansing, and the services we offer to save your time and money.

Call 0330 058 0100


What can we do for you?

Our expert team will tackle all of the laborious work involved with data cleansing, and do so efficiently. We’ll carry out exhaustive checks – for example, establishing whether contacts are still valid, whether they have left their positions and if so, who their replacement is. We’ll carry out a full data audit of your original data, providing not only a full project analysis when the work is completed but also on-going statistical reports.

The end result?

Your business has access to only the best quality data. With the inaccuracies and irrelevant data swept away, you gain a clearer picture of your data and it inevitably becomes more valuable and more useful for your business. Get in touch with the team at IT Focus to find out more about our data cleansing service or other IT data services to get started cleaning up your databases right away. Call us on 0330 058 0100 or email us on

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Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.