Data Cleansing – Our IT Data Services
Tired of inaccurate data but don’t have time for data cleansing? IT Focus can help.
Inaccurate data can be a real problem for IT and technology businesses. It can affect everything from purchasing and decision-making to marketing and lead generation. At IT Focus, we understand how crucial it is to only use accurate, high-quality data. We also know how much of a drain on resources it can be to clean up data, taking up valuable time and personnel. Overall, it can be very expensive to tackle the job yourself. Our cost-effective IT data cleansing service can do all the hard work for you, making it money well spent.
What are the Benefits of Data Cleansing?
- Boosts results and revenue
- Saves time and increases productivity
- Minimises compliance risks
- Protects your reputation
What is Data Cleansing?
Simply put, data cleansing is the process of ‘cleaning up’ your data set. This process is done by correcting or removing data that is inaccurate, duplicate, incorrectly formatted, corrupted, or incomplete.
The data cleansing process will vary, depending on the type of data being looked at and a variety of other factors. At IT Focus, take the hard work out of data cleansing, running through a vigorous process of checks to ensure the data you hold is still valid, and helpful to your long-term business aims.
Why is Data Cleansing Important?
Harnessing correct data is essential for effective marketing.
With accurate data, you can create a highly targeted campaign that delivers success. Did you know that over a 12 month period one third of the data in your database is likely to become outdated?
Correct data improves your return on investment, and ensures your marketing activity is aimed at decision-makers.
Acting on incorrect data can not only waste your time and budget, it also highlights inefficiencies to those outside of your organisation.
Contact our team today to find out more about data cleansing, and the services we offer to save your time and money.
Call 0330 058 0100