About Us
About IT Focus Telemarketing
IT Focus are exactly what the name suggests, we are an IT telemarketing and IT lead generation agency that works exclusively within the business to business (B2B) information technology industry. Since our inception in 2006, we have grown to over 25 employees and have a proven track record of delivering successful IT telemarketing projects. Our clients range from small VARs, right through to 2 of the largest independent IT Suppliers in the whole of Europe. We do this by acting as a trusted partner to help plan and deliver successful telemarketing projects.
We believe in being upfront and honest in all our dealings with our clients, as this is the best way to ensure the campaign will be successful. All our telemarketing and lead generation campaigns are based on a day rate, with all set-up, script writing, training, and management fees built in. By doing this, we can ensure that you can move forward knowing that all areas of your campaign are fully transparent.
Mission Statement
At IT Focus Telemarekting, our goal is to exceed your expectations, not just to meet them. We know that no two technology companies are the same, so a big part of our ethos as a company is to take the time to really understand your individual needs, goals and value proposition.
For every project we undertake, we draw on every ounce of our extensive experience in IT lead generation and IT telemarketing, as well as our specialist knowledge and unique skills. This enables us to provide exceptional services tailored to your exact requirements.
We pride ourselves on delivering highly qualified results and developing long-standing relationships with each and every one of our valued clients.
IT Focus isn’t like other telemarketing agencies or telemarketing companies. Our company isn’t a jack of all trades – we specialise in B2B telemarketing and telesales for the IT industry and work exclusively with technology companies. Through years of specialising in the IT lead generation arena, we’ve been able to build up a wealth of expertise and knowledge within a fast-moving and often challenging industry. We’re proud to say that at IT Focus, we have some of the most skilled and capable agents in the market. Everything we’ve learnt and every resource we have, we’ll apply to your project.
Every member of the IT Focus team believes in being honest, upfront and transparent in every part of our business. Integrity is very important to us, as we’re sure it is to you.
Quality data to grow and nurture your leads
This enables us to provide the kind of telemarketing services that enable you to target companies that fit your exact profile and are the perfect fit for your services, so you aren’t wasting time on calls that won’t lead to the results you want.
Using our database, your sales force can make each call more productive and make the very best use of their time. Our data also contains multiple IT contacts per organisation, with job titles, email addresses and mobile/direct dials. Best of all, we provide the data free of charge when you use our telemarketing and data services.
Get closer to your customers with CRM
We have developed a highly customised, bespoke telemarketing system that enables our agents to access all the key information they need at their fingertips. Call backs can be set, prospects flagged and leads generated – all in just a few seconds. All of our daily and weekly reports are generated directly from our CRM, granting you immediate access to the up-to-date, relevant information you need.
Workflow is key to what we do and our CRM is a key differentiator for our business.
Over the years, we have developed a key understanding of all the various elements of data management and how software helps empower this. By working with IT Focus, you get immediate access to years of knowledge and experience in this key area of marketing and lead generation.
Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.
Sophos
“At Sophos our customers are more important to us than anything else. Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these. The results they have achieved for us have been excellent, leading to several very successful events so far. Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.”
Kelway
“We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Cisco and HP to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.”
Keltec
“IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we’ve always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.”
European Electronique
“As one of the leading IT Resellers in the UK it’s important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty – our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.”
Backup Direct
“In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.”
Apsu
“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work. I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we happily recommend them to our vendor partners.”
PageOne
“We have been working with IT Focus since 2008 and we see our agent as one of our employees, but embedded in an environment that is conducive to cold calling.”
Managed 24/7
“We have had the same agent on our activity since 2007 and during this time we have increased our annualised contract revenue by over 50% year on year.”
Who we work with
At IT Focus we take a great deal of pride in the extensive list of IT companies that we work with. As you can see from the small selection below we have a great range customers from VARs, Systems Integrators, Distributors and Vendors. All these companies work with us because they have the confidence in our ability to deliver.
Company Info
Get in Touch
IT Focus Telemarketing
Treenwood House
Rowden Lane
Bradford on Avon
BA15 2AU