Lead Generation Services

At IT Focus, we can provide a variety of telesales and telemarketing services that can drastically increase your IT lead generation. As well as appointment setting activity. Whatever your business, we can create a clear lead generation strategy to provide you with a dramatic ROI. Not sure what route to take to market or looking to do a bespoke project? Feel free to call us and we’ll be happy to assist.

Every company is different. Within marketing, this means every company must have a unique marketing strategy. At IT Focus, we want to help your business to develop a bespoke lead generation plan with a clear outline. To find out how we can maximise your profits and deliver you a strong ROI, give our team a call today. Also, see a list of our lead generation services below.

B2B Lead Generation

If you’re aiming to offer your services to other businesses, B2B lead generation is crucial to maximising your profits. When marketing your business to another business you must have a clear and concise brand message.

At IT Focus, we can streamline your B2B lead generation strategy and increase your business leads

It’s important to have a clear idea of your target audience. What business are you aiming your services towards?

Our team can offer you lead management advice and help you develop your strategies to increase your client base and profits.

Appointment Setting

Your field sales force is the most important (and probably the best paid) asset within your business. It is imperative that their time is spent in the most constructive manner i.e. in front of the customer. Take advantage of our appointment setting service to supply your sales force with highly qualified meetings and allow them to get on with what they do best.

IT Lead Generation

At IT Focus, we specialise in generating profitable IT leads for your business. Our team has years of experience in IT lead generation for successful technology companies. Throughout our time as a successful, IT lead generation company we have built up many contacts within the technology industry. This is why we can deliver your business profitable leads, as well as opportunities to grow your business through other forms of marketing.

Event Booking & Follow Up

Whether you are looking to drive customers and prospects to a new product launch or keep them abreast of the latest developments in your service portfolio, our seminar booking service will be invaluable. We can help during all stages of the process, from data acquisition, through to booking, confirmation and finally follow up and lead generation activity after the event.

ISV / Reseller Recruitment

As a vendor or distributor, the ISV and reseller community is the lifeblood of your business. Let IT Focus assist you with the development of your channel programme. We can help with the initial recruitment and management, right through to providing them with leads to work on.

Lead Generation Companies

A lot of lead generation companies focus on generating prospective clients for businesses. At IT Focus, we also deliver a high ROI, but we also offer a bespoke service based on delivering your business’s specific goals. These goals may include e-newsletter gains, email list building, as well as sales leads. Unlike other lead generation companies, at IT Focus, we want to tailor our lead generation services to your specific client base. Although we specialise in IT lead generation, this is how we can generate a range of diverse leads for companies across a variety of sectors.

Integrated Marketing

Why not enhance your lead generation activity with access to a fully hosted e-marketing solution. We will source the correct data, help develop the message, run the email broadcast and then follow up on the click throughs and opens with a dedicated (or rolling) telemarketing campaign.

Account Based Marketing

Are you looking for a long term strategic approach to target those key white space accounts you really want to work with? If so, our Account Based Marketing Service could be the right choice for you. We can help you identify these accounts from within our database and then come up with a plan to get you in front of them.

Lead Nurturing

Lead nurturing focuses on continuous, relevant communication with qualified sales leads that are not yet ready to buy. We can help you to deliver valuable content, via different marketing mediums, to help keep your leads engaged. Our lead nurturing programmes can consist of leads we generate for you during our marketing campaigns, leads you provide us from your own internal activity or a blend of both.

What our customers say

“At Sophos our customers are more important to us than anything else. Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these. The results they have achieved for us have been excellent, leading to several very successful events so far. Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.”

Sophos

“We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Cisco and HP to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.”

Kelway

“IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we’ve always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.”

Keltec

“As one of the leading IT Resellers in the UK it’s important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty – our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.”

European Electronique

“In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.”

Backup Direct

“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work. I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we happily recommend them to our vendor partners.”

Apsu

“We have been working with IT Focus since 2008 and we see our agent as one of our employees, but embedded in an environment that is conducive to cold calling.”

PageOne

“We have had the same agent on our activity since 2007 and during this time we have increased our annualised contract revenue by over 50% year on year.”

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Lead Generation Services

Lead Generation Services