5 Reasons To Outsource Telemarketing

using a landline phone to call leads.
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The decision to outsource is never a simple one, especially when it comes to a vital lead generation tool like telemarketing. Is it worth the expense, or should you save money and try to handle it in-house?

To help you make up your mind, let’s take a look at five of the most compelling reasons to give outsourcing a try:

Reasons To Outsource Your Telemarketing Efforts

  1. Return on investment

This is the big question – will outsourcing telemarketing deliver a strong enough ROI? You might baulk at the extra expense of using a specialist agency, but it’s important to think about what you’ll be getting in return.

With skill, experience and careful account management, a telemarketing specialist can deliver higher quality leads than you could get on your own.

Depending on your goals, this could mean landing higher value accounts or converting a larger volume of leads into sales – all of which is great news for your bottom line.

  1. Time-saving

Do you have the time to manage telemarketing in-house, or to train your people to a level where they can bring in high quality leads?

One of the major benefits of outsourcing is that it allows the experts to take over a task that is notoriously time-consuming. This gives valuable time back to your sales and marketing teams, and lets you focus on running your business.

  1. Specialist skills

Telemarketing isn’t as simple as being good with people or having a strong sales pitch. It requires specialist skill, experience and natural aptitude to sustain high volume calling and a high level of performance.

At agencies like IT Focus, we only work with the most qualified and talented people, and invest in regular training to keep our skills sharp.

  1. Structured account management

Lead generation through telemarketing isn’t all about making calls. It also involves appointment setting, event booking, data management and follow-up activity, and this all needs to be carefully managed.

A specialist agency will have proactive account managers, to ensure that all activity is coordinated, organised and runs smoothly. They’ll need to use a tailored strategy, assigning the right telemarketers to suit the unique needs of your company and campaign.

Crucially, telemarketing agencies will use a structured and systematic approach. This means they capture vital data and insights, so that campaign performance and ROI can be closely monitored through meaningful reporting.

  1. Reputation management

An often-overlooked benefit of outsourcing telemarketing is the management of your brand reputation. By working with an agency that uses a consistent, highly professional approach, you can deliver a better experience to potential customers.

This is achieved through clear messaging and accurate positioning of your propositions, all of which conveys your brand values and safeguards your reputation.


Still have questions about outsourcing telemarketing? Feel free to get in touch with the IT Focus team. We’re happy to talk you through the benefits of using our specialist, results-driven service, and answer all of your burning questions. Call us on 0330 058 0100 or email info@itfocus-tm.com.

Get In Touch

Call us on 0330 058 0100 to find out how we can help you.

Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.

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