6 Tips to Help Grow Relationships with Leads Through Social Media

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When it comes to generating leads and ultimately closing sales, there are several tactics you can employ, with the most important one being to build interpersonal relationships with prospective clients.

Phone calls, emails, and face-to-face meetings are all ways in which you can build rapport with potential leads, but another tactic you can use is social media. It’s completely revolutionised how we live our lives and keep in contact with people, and social media is proving increasingly useful for salespeople and marketers to develop meaningful interpersonal relationships.

If you’re unsure how to harness the power of social media for lead generation purposes, here are six tips you can take on board to raise your profile, publicise your services, attract new clients, bolster relationships with existing customers, and ultimately grow your business.

Tips To Grow Relationships With Leads Through Social Media

1. Personalise Interactions

Making your lead feel important is the key to getting a conversion, and this extends to social media. Make sure you use the platform to research your prospective clients and drop personal details into your communication online to show you know who they are and that you can be trusted by them.

2. Post Relevant Content

As a professional, make sure the content you’re posting online is relevant to your target audience, otherwise you risk turning prospective leads away. With this in mind, share content that will highlight how you can add value to them, such as blog links, infographics, testimonials, and interactive videos/images to draw attention.

3. Bolster Online Relationships in Real Life

Whilst social media provides good leverage for instant communication, you need to look at ways to get your leads off of social media and into a real-life setting so you can solidify your bond and close the deal. Look at inviting leads to things like lunches, workshops, and seminars to further develop your relationship offline.

Hands using a mobile hone and a laptop to cold call.

4. Provide Social-Only Incentives

Offering incentives is an age-old approach to lead generation, and it translates into social media really easily. You can provide discounts, bonuses, and giveaways in return for people sharing your post, taking part in a survey, or making an order. If you reward your leads, they’re more likely to complete a transaction, making this a great approach to take.

5. Remain Active

It’s important to stay active on social media in order to keep in people’s minds and build your online community. The more active you are and the more you communicate with your clients, the better your relationships will get, so make sure you’re in continuous communication with your audience. It’s a good idea to stick to a posting schedule, but don’t overdo it or else you will appear spammy.

6. Encourage Feedback

You want prospective clients to feel important and valued, and there’s no better way to do that than by actively asking for feedback. If it’s positive then great, and if it’s negative, you can learn from it. Social media makes it easy to request feedback, either by simply making a post asking people for their thoughts or by setting up a poll for people to complete.

You need to ensure you respond to people in a timely and professional manner. Doing so will provide a good reputation for your brand, and it will remind prospective clients of their value to you, therefore bettering your relationship with them.

These are just six of the ways you can use social media lead gen as a tool for improving your interpersonal connections with clients, but by taking them on board, you will transform new leads into customers and retain existing ones, bettering your chances of success in the long-term. 

If you would like to find out more about our lead generation services or how we can support your business with a range of our telemarketing and lead gen services, then get in contact with us today on 0330 0580100, or visit our contact page.

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Call us on 0330 058 0100 to find out how we can help you.

Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.

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