Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.
But finding, storing, managing and analysing the right data can be easier said than done. This is where data services come in.
Data services is a broad term, and it can cover lots of different types of services and functions. In a nutshell, though, data services are provided by a specialist third-party company to help your business do more with its data. This could be compiling lists of potential leads to feed into your sales pipeline, or it could be providing storage and processing solutions for your data that meet GDPR regulations.
Data services for IT lead generation
Data is absolutely critical for any successful IT lead generation campaign, but not just any data will do. You need accurate, relevant and up-to-date information, managed and organised in a way that makes sense for your business. Here’s how it works:
- Data procurement
This data service is all about tracking down quality information and building your list. Knowing who to contact, and who is most likely to take advantage of your services, is the first step in attracting potential lucrative new leads.
Higher quality data means more opportunities, while outdated, inaccurate or irrelevant information can mean lots of wasted time. Here at IT Focus, our data procurement experts start with your criteria, whether simple or complex. Using our excellent connections with major, global data networks, we can then find the right broker and match data against your exact criteria. So, say goodbye to generic data and hello to ultra-targeted data that leads to real results!
- Data profiling
Running alongside procurement, data profiling helps you to understand your data. This has all sorts of benefits, including helping you gain a better insight into your customers and the IT infrastructure they use. With the right expert on your side, you can laser-focus your marketing efforts and eliminate wasted time and money.
- Data cleansing
Outdated, inaccurate information could be costing your business a small fortune in wasted time and resources. Why waste your precious time calling up contacts who’ve long since left the company, or chasing up a company that has gone into administration? These are the kind of frustrating time-drains that a ‘dirty’ list can cause you.
However, it takes a huge amount of time and effort (not to mention the right tools) to analyse and clean up your database. This is why it makes so much sense to have an expert like IT Focus handle this laborious task and carry out a full data audit for you.
- Data appending/matching
Using sophisticated data matching software, your data is electronically scanned, cross-referenced and checked down to the very last detail. This is a deeper level of data cleansing which removes duplicate records and inaccurate information. But with data appending, it also means enriching your lists with updated contacts, email addresses and job titles.
To find out more about data services with IT Focus, give us a call on 0330 058 0100 or email info@itfocus-tm.com.
