How to Increase my Sales Leads by Email Marketing?

Magnifying glass looking at emails on computer
Share on facebook
Share on twitter
Share on linkedin

Is email marketing effective for lead generation? The short answer is – it depends how well you do it. Get email marketing right, and it can be as much as 40 times more effective than other methods such as social media. 

Even if your current email marketing strategy is performing reasonably well, there are always improvements which can be made. With a few tweaks, you can see a real uplift in sales leads. 

To get you started, here are a few quick, effective tips for supercharging your email lead generation strategy

1. Get to the point

Don’t waste time on waffle, when you should be prioritising valuable, dynamic content that the customer really wants to read. Make every word count.

2. Get your email list sorted out

 You need accurate, up-to-date information, organised in one user-friendly central database. If you’ve been in business for a while and have never tidied up your database, data cleansing could be in order. Once your list is in good shape, you can then grow and add value to it. 


3. Test your emails

It’s no use sending out an email and hoping for the best, or wondering why a particular strategy isn’t working. Test out different designs, language, content and subject lines on your audience using A/B testing. Then you won’t have to guess that your strategy is working – you’ll have the data to back it up. 


4. Personalise your emails

If you understand your customer well, you have a better chance of writing emails that appeal specifically to their interests. But you can also use automation and list segmentation tools to send personalised emails to different demographics. According to research by Campaign Monitor, 57% of marketers believe personalisation is the most effective email marketing tactic. 


5. Avoid gimmicks, particularly in the subject line

It’s worth dedicating time to craft engaging subject lines, as this is what gets emails opened. But don’t fall into the trap of using spammy, gimmicky or even shady techniques to catch your recipients’ attention, as this will only end up in your email address getting blacklisted.

6. Make your emails smartphone-friendly

This is an obvious one, considering how many people read emails on their phone. But it’s amazing how often emails are sent out without being tested for small-screen responsiveness. 

7. Write like a human, with one person in mind

 As part of your marketing strategy, you may have developed target customer personas. When composing emails for lead generation, bring these personas to mind as real people. This will help you write a natural, engaging email to one person, rather than an impersonal one to a crowd. If it fits with your brand, don’t be afraid to use humour or informal language either. You’ll have a better chance of connecting with recipients on an emotional level. 


8. Check the basics before sending

Do all your links work, are there any typos and have you spelled the recipient’s name correctly? These are all rookie mistakes, which could make the difference between a click through to your website and relegation to the trash folder. It only takes a few seconds to double-check that everything’s as it should be.

Need more help with email marketing for lead generation? Get in touch with our integrated marketing specialists here at IT Focus – call 0330 058 0100 or email

Get In Touch

Call us on 0330 058 0100 to find out how we can help you.

Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.

Share this post with your friends

Share on facebook
Share on email
Share on twitter
Share on linkedin