Deltek Case Study
IT Focus Case Study Deltek
Deltek is a global ERP software provider for Professional Service Organisations, offering industry specific solutions to Agencies, Accounting firms & more. We uniquely provide an unparalleled combination of enterprise software and information solutions that deliver the insight, clarity, and control you need to drive your business forward.
The Challenge
We were looking for a long term Telemarketing partner to use as an asset for Marketing and Sales in the UK.
Business Relationship
We initially approached IT Focus in 2008 when we were trading as Maconomy, which was our core ERP solution. Over the years we have evolved into more of a full solutions provider with many more products under our belt – and in this time IT Focus have been one of our core marketing assets.
Benefits
We have run several different types of campaigns with IT Focus, ranging from data profiling for our sales teams through to high level appointment setting. One of the biggest benefits we have found with Focus is their flexibility within campaigns. They can scale up and scale down on very short notice, and have managed every campaign type we have thrown at them. What would often cause another company to pause is just taken in stride by IT Focus.
Another huge benefit is the wealth of knowledge and advice that James and his team bring to the table. On numerous occasions we have changed marketing strategies off the back of talking to Focus They make it their job to keep an ear to the ground and as it is their core business they know what will and won’t work when it comes to making those important calls.
The Future
We have always put great importance in communication at Deltek and our relationship with IT Focus is no exception. On their advice, we have regular weekly, catch up calls and we know that we can pick up the phone and be able to talk directly to James or the other managers there if there is ever anything we need. Equally Jade, our agent, who has been with us from the beginning is in regular contact and has evolved with Deltek so has a wonderfully in depth knowledge of our business, and the passion she shows representing us is often what sways prospects on the phone.
We definitely feel that we made the right choice in working with IT Focus, and wouldn’t even contemplate using another agency now as the way they have amalgamated perfectly into one of our most important marketing assets would be impossible to replicate.
Sophos
“At Sophos our customers are more important to us than anything else. Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these. The results they have achieved for us have been excellent, leading to several very successful events so far. Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.”
Kelway
“We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Cisco and HP to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.”
Keltec
“IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we’ve always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.”
European Electronique
“As one of the leading IT Resellers in the UK it’s important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty – our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.”
Backup Direct
“In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.”
Apsu
“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work. I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we happily recommend them to our vendor partners.”
PageOne
“We have been working with IT Focus since 2008 and we see our agent as one of our employees, but embedded in an environment that is conducive to cold calling.”
Managed 24/7
“We have had the same agent on our activity since 2007 and during this time we have increased our annualised contract revenue by over 50% year on year.”
Who we work with
At IT Focus we take a great deal of pride in the extensive list of IT companies that we work with. As you can see from the small selection below we have a great range customers from VARs, Systems Integrators, Distributors and Vendors. All these companies work with us because they have the confidence in our ability to deliver.
Company Info
Get in Touch
IT Focus Telemarketing
Treenwood House
Rowden Lane
Bradford on Avon
BA15 2AU