Managed 24/7 Case Study
IT Focus Case Study Managed 24/7
Managed 24/7 are a specialist IT Support and Services Company focusing on businesses with between 5 and 500 users.
They offer innovative and flexible IT Support Services which address the individual needs of each client. Managed 24/7 build a true understanding of every client, their business objectives and the specific challenges they face, so that they can ensure the prompt delivery of cost effective IT solutions.
The Challenge
To grow the IT Support Business revenue by 50% over an 18-month period.

Business Relationship
IT Focus won a tender selection process to provide an outsourced telemarketing solution for Managed 24/7. IT Focus sourced the data to start the project and then undertook a telemarketing campaign designed to profile the support strategy of the clients on the database, identify immediate opportunities and build a pipeline of business.
IT Focus worked closely with Managed 24/7 so that they understood the sales proposition in detail and were able to qualify opportunities to a high level. This meant that in 70% of the leads passed to Managed 24/7, no further qualification was required.
Benefits
Managed 24/7 have grown their support business by 55% over the last 18 months despite very troublesome trading conditions. The vast majority of new clients have come as a result of cold calling and prospecting carried out by IT Focus.
The return on investment during this period has been 475% and IT Focus now has a thorough database detailing the support strategy of over 2400 companies, 1400 of which outsource their IT. The pipeline is now mature and Managed 24/7 have great confidence in continued growth expectations.
The Future
From the initial engagement both parties committed time and resource to the relationship to give it the best possible chance of success. Managed 24/7 provided access to their own team for training, ongoing advice and also issued a clear brief on what was expected.
Thanks to industry-leading staff retention IT Focus has provided the team on the account for the last two years and as such has now built up a firm and clear understanding of the Managed 24/7 proposition.
This committed approach has continued throughout with IT Focus and Managed 24/7 now having a strong working relationship built on the ability to deliver what was promised. The Managed 24/7 team view IT Focus as a partner not a supplier and together, we to continue to achieve sales and marketing goals.
Sophos
“At Sophos our customers are more important to us than anything else. Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these. The results they have achieved for us have been excellent, leading to several very successful events so far. Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.”
Kelway
“We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Cisco and HP to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.”
Keltec
“IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we’ve always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.”
European Electronique
“As one of the leading IT Resellers in the UK it’s important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty – our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.”
Backup Direct
“In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.”
Apsu
“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work. I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we happily recommend them to our vendor partners.”
PageOne
“We have been working with IT Focus since 2008 and we see our agent as one of our employees, but embedded in an environment that is conducive to cold calling.”
Managed 24/7
“We have had the same agent on our activity since 2007 and during this time we have increased our annualised contract revenue by over 50% year on year.”
Who we work with
At IT Focus we take a great deal of pride in the extensive list of IT companies that we work with. As you can see from the small selection below we have a great range customers from VARs, Systems Integrators, Distributors and Vendors. All these companies work with us because they have the confidence in our ability to deliver.


















Company Info
Get in Touch
IT Focus Telemarketing
Treenwood House
Rowden Lane
Bradford on Avon
BA15 2AU