Managed 24/7 Case Study

Managed 24/7 Case Study

IT Focus Case Study Managed 24/7

Managed 24/7 are a specialist IT Support and Services Company focusing on businesses with between 5 and 500 users.

They offer innovative and flexible IT Support Services which address the individual needs of each client. Managed 24/7 build a true understanding of every client, their business objectives and the specific challenges they face, so that they can ensure the prompt delivery of cost effective IT solutions.

The Challenge

To grow the IT Support Business revenue by 50% over an 18-month period.

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Business Relationship

IT Focus won a tender selection process to provide an outsourced telemarketing solution for Managed 24/7. IT Focus sourced the data to start the project and then undertook a telemarketing campaign designed to profile the support strategy of the clients on the database, identify immediate opportunities and build a pipeline of business.

IT Focus worked closely with Managed 24/7 so that they understood the sales proposition in detail and were able to qualify opportunities to a high level. This meant that in 70% of the leads passed to Managed 24/7, no further qualification was required.

Benefits

Managed 24/7 have grown their support business by 55% over the last 18 months despite very troublesome trading conditions. The vast majority of new clients have come as a result of cold calling and prospecting carried out by IT Focus.

The return on investment during this period has been 475% and IT Focus now has a thorough database detailing the support strategy of over 2400 companies, 1400 of which outsource their IT. The pipeline is now mature and Managed 24/7 have great confidence in continued growth expectations.

The Future

From the initial engagement both parties committed time and resource to the relationship to give it the best possible chance of success. Managed 24/7 provided access to their own team for training, ongoing advice and also issued a clear brief on what was expected.
Thanks to industry-leading staff retention IT Focus has provided the team on the account for the last two years and as such has now built up a firm and clear understanding of the Managed 24/7 proposition.

This committed approach has continued throughout with IT Focus and Managed 24/7 now having a strong working relationship built on the ability to deliver what was promised. The Managed 24/7 team view IT Focus as a partner not a supplier and together, we to continue to achieve sales and marketing goals.

Who we work with

At IT Focus we take a great deal of pride in the extensive list of IT companies that we work with. As you can see from the small selection below we have a great range customers from VARs, Systems Integrators, Distributors and Vendors. All these companies work with us because they have the confidence in our ability to deliver.