Merlin Case Study

IT Focus Case Study Merlin Business Software

Merlin provides ERP software specifically designed for Merchants, Wholesalers, Stockist, Manufacturers and Distributors.

We are one of the few independent companies who can provide a total solution for all areas of a customer’s business computer requirements. We accept complete responsibility for all aspects of both the hardware and software we supply including installation, cabling, training, on-going support and maintenance and, if required, software modifications and development.

The Challenge

As a small company ourselves we were looking for a professional team who understood our challenges and were able to help us succeed in the marketplace.

Merlin - Case Study Logo

Business Relationship

We researched several telemarketing firms before choosing IT Focus. They looked impressive, and they gave off the right vibes. It was clear that they shared the same focus we do when it comes to sales. We were also reassured by their impressive portfolio of work for other IT companies.

Since we made the decision to partner with them, working with IT Focus has been a delight. In fact, IT Focus telemarketers are like an extension of our own marketing department.


IT Focus understand the aims and objectives of our campaigns, and they take the time to fully appreciate the products and services we offer. This enables them to speak knowledgeably and passionately to our sales prospects.

We have regular review meetings with IT Focus and they are always a joy. The atmosphere is always informal, but they provide us with plenty of detailed feedback about the progress and successes of the campaigns they are handling.

The Future

Most importantly, IT Focus has uncovered high quality prospects for us that we would not have reached otherwise. In one campaign alone this resulted in two sales and a further successful referral. The total margin from the three orders exceeded £150,000.

For us, maintaining our partnership with IT Focus is a complete no-brainer.

Who we work with

At IT Focus we take a great deal of pride in the extensive list of IT companies that we work with. As you can see from the small selection below we have a great range customers from VARs, Systems Integrators, Distributors and Vendors. All these companies work with us because they have the confidence in our ability to deliver.