Merlin Case Study

“At Sophos our customers are more important to us than anything else. Each quarter we run a series of high profile customer events and we use IT Focus as our main resource to inform our customers about these. The results they have achieved for us have been excellent, leading to several very successful events so far. Having worked with IT Focus for a number of years I have every confidence that they will represent Sophos in the most professional manner and maintain the integrity of our brand to the highest degree.”

“We have worked with IT Focus on a number of vendor led campaigns, such as Symantec, Cisco and HP to name but a few. We chose to work with IT Focus because they understand the technology behind our propositions and we have the confidence that they will deliver this in a confident manner to our prospects. Flexibility is something that I required in our campaigns and to be able to adapt to ever changing messaging. IT Focus took this on board and never let us down. We would happily recommend them to our vendor partners.”

“IT Focus have worked on a number of campaigns for us ranging from IBM, HP & Sun maintenance through to solution selling to promote our virtualisation practice. They regularly send our assigned telemarketers to our offices for training and we’ve always been impressed with their industry knowledge and dedication to their work. To have all this and at the same time being charged a very competitive day rate is a refreshing change.”

“As one of the leading IT Resellers in the UK it’s important to us that we use our vendor marketing funds in the most appropriate manner. What we like about the leads we receive from IT Focus is the complete transparency and honesty – our sales team know that as soon as they receive the lead sheet they can contact the customer, safe in the knowledge that what is described is exactly what the customer wants.”

“In the short time we have been working with IT Focus, we have been really impressed with how quickly they have understood our proposition and delivered it in a professional manner. It has now reached the point that our sales team have become fully integrated with the person assigned to our campaign and they see them as part of our team. We are looking forward to a strong ongoing relationship that will beneficial to both our companies.”

“As a relative cynic with regards to telemarketing agencies, it is refreshing to find one that meets expectations and takes a genuine pride in their work. I have been working with IT Focus since Q4 2006 on a wide variety of campaigns, and it has been an unexpected, but welcome change to find the same person working on our account since day one. We are now at the point where we happily recommend them to our vendor partners.”

“We have been working with IT Focus since 2008 and we see our agent as one of our employees, but embedded in an environment that is conducive to cold calling.”

“We have had the same agent on our activity since 2007 and during this time we have increased our annualised contract revenue by over 50% year on year.”