Everyone, everywhere, is being affected by the COVID-19 pandemic. It’s a very scary and uncertain time. For that reason, businesses too, are feeling the strain. In some cases, smaller firms are worrying that they might need to dial back on their B2B telemarketing, or that their business could shrink or dry up altogether! However, with the best strategies in place, even the youngest and smallest companies can bounce back during this difficult time.
Here are a few fantastic IT telemarketing strategies and concepts, as well as tactics other advertising campaigners use to get their companies through dry spells.
Show Confidence No Matter What
During COVID-19, it’s tempting to think that business will taper off or may even dry up. However, everyone is in the same boat. Companies and business people who shy away from B2B telemarketing at this time are only adding to the problem.
Those companies in need of support during the pandemic will benefit from outreach and networking. Rather than simply assuming that no businesses and professionals will want to connect with you, it makes sense to reach out as much as possible.
Therefore, adopting a strategy similar to ‘business as usual’ is a great idea. The key is to not seem unsympathetic but to show that your company and the work you do is undeterred. The best thing to do to build leads, of course, is to build confidence.
Lead With Genuine Empathy – Understand Your Clients
B2B marketing during the pandemic needs to take on a slightly different shape than it might normally. This means that you are going to need to show greater understanding and appreciation of the work your clients offer. You must show that you understand the effect COVID-19 is having on all businesses right now.
Not only that, but you need to be genuine. Establishing genuine empathy and a connection will help you to find mutually beneficial partnerships during an extremely tense and uncertain time. This will likely help to establish your business and brand as one which genuinely cares about its clients.
Whatever you do, avoid the hard sell. This, at such a time, is likely to appear insensitive and hugely inappropriate.
Don’t Question Your Clients
Often, you might find that you wish to follow up with clients with regard to your campaigns. However, it’s never a good idea to press things at such a sensitive time. Don’t question the way that your B2B targets react to your IT telemarketing or otherwise. Give people some breathing space and let them communicate with you only if they feel comfortable doing so.
Otherwise, you’re going to find that you come across pushy and desperate. These, of course, are traits you should never show to any clients – new or established!
Telemarketing success in the age of COVID-19 doesn’t have to change too much. However, you must rethink how you approach businesses at a time which remains so uncertain to everyone. Normal service will resume as soon as possible. For now, however, show a little heart to build some sturdy leads.
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Thank you for reading this blog. For more information on B2B Telemarketing tactics during COVID-19, give us a call on 0330 058 0100. Or please feel free to fill in the enquiry form on our contact page with any questions.
