Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.
Firstly, you’ll need to get set up. Think of your Facebook page as a mini social website for your brand, from which you can build up a following and start hooking in those leads. Here are 5 ways to get started:
- Focus on quality content
Before you start posting, make sure you have a clear idea of your target customer. What do they care about, what kind of posts do they engage with, what problems do they have (that you can hopefully solve)?
The more fleshed-out your buyer personas, the more chance you have of posting content that appeals to them.
And when posting, spend a little extra time to make sure your content is relevant, well-written and has a clear purpose. This may be to entertain, to stimulate debate or to be helpful to your target audience. Always be offering value to your audience, whether it’s a special offer (a fantastic way to generate leads) or a funny video that brightens their day. Don’t be afraid to have fun!
- Start or join in the conversation
Social networks are all about conversation and engagement. If your posts seem too self-serving or sales-focused, your audience won’t bite. And no engagement means no leads.
Post content that starts a conversation, such as a poll, question or competition, and post regularly. Crucially, make sure you respond to anyone who takes the time to comment. Interacting and reciprocating is how you build followers and start to guide them into your sales funnel.
It takes time, patience and skill, which is why many companies choose to outsource lead generation services instead – but it can be well worth it.
- Join groups – or start your own
This is the ideal way to find potential customers for your specific product or service. Join Facebook groups that have a relevance to your industry and join in the conversation. Mark yourself out as a credible expert by offering advice and sharing your expertise, rather than spamming the group with sales posts – a sure-fire way to get kicked out.
- Make it super simple for interested customers to take the next step
Not every post needs a call to action, but on those that do (i.e. a special offer or a post showcasing a part of your service) you need to put a link to your website front and centre. Also, make use of Facebook buttons to encourage customers to message or sign up to a mailing list. It needs to be as easy and intuitive as possible, or the customer will simply scroll past.
- Use targeted advertising
If you have a budget for lead generation services, consider sponsoring some content. This means you can target your ideal customer using specific demographics. Take time to craft a great post, with a standout image and clear CTA, and use Facebook’s Insights tools to analyse the results.
If you’re short on time but keen to grow your business, IT Focus can help.
Our IT lead generation services can deliver highly qualified leads through telemarketing, integrated marketing campaigns and more – give us a call on 0330 058 0100 or email info@itfocus-tm.com to tell us what you’re looking for.
