Top Tips for Growing Your Email Marketing List

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Run out of ideas to build your contacts list? It’s crucial to keep moving forward, as email marketing lists tend to degrade over time. Your contacts will move jobs and companies, unsubscribe or simply stop engaging. So, to prevent your list from becoming stagnant, you need to be regularly adding fresh entries.

How to grow your email subscriber list

Replenishing and growing your mailing list isn’t a one-time task. It’s an ongoing project, and you’ll need some solid email list growth strategies in place or you’ll be back where you started – with a dwindling contacts list.

But that said, there are some quick ways you can kickstart your efforts. Here are our best tips to help you grow your email marketing list:

  1. Create a new whitepaper, free online tool or other ‘gated offer’. This is a lure, to get visitors to your website to subscribe to your mailing list in order to gain access to your giveaway content. Just make sure your offer has real value, and that you create a dedicated landing page to harvest those email addresses.


  1. Implement a live chat tool on your website. This is the perfect way to start a conversation and invite questions, carving out a route to request an email address and provide further assistance.


  1. Strengthen the CTAs on your website and social pages. Put your subscription CTAs front and centre, on key pages such as your homepage, ‘About Us’ and ‘Contact Us‘ page. Make use of CTA buttons on social media to encourage people to subscribe.


  1. Run a contest. This can be rather a cheap way to scoop up subscribers, but it works. Run a time-limited offer or competition, which requires an email signup in order to enter. Just make sure the offer is a tempting one, and make sure you don’t fall foul of any social platform rules on competitions.


  1. Make sure your email content is worth reading. It’s no use getting loads of new subscribers if they opt-out after your first email. This could be a sign that your content needs a rethink. Invest some time in creating dynamic, engaging emails that offer value and really appeal to your target customers. You can even experiment with A/B testing to see what works best, and what really doesn’t.


  1. Run an opt-in campaign. Sending out an email asking subscribers to re-opt in (and deleting contacts who don’t respond) may seem counterproductive, but it has two major benefits. The first is that it clears out all the contacts from your list who simply aren’t interested in what you have to offer. This means you’ll have more time to focus on everyone else. The second benefit is that if the email is good enough, you can reengage ‘lapsed’ contacts and potentially bring them back into your sales funnel.


Last but not least, consider outsourcing. Our marketing specialists here at IT Focus can help you grow your email marketing lists with high-quality contacts, and craft campaigns that really deliver results.  Get in touch to find out more.

Get In Touch

Call us on 0330 058 0100 to find out how we can help you.

Our goal is to develop a thorough understanding of the technology that underpins the message you want us to deliver. By doing this, we can communicate your value proposition in a clear and concise manner to the people that are important to you: your future customers.

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