Qualification is arguably the most important part of the whole lead generation process. Sales teams need to make good and profitable use of every second of their time, and your company simply can’t afford them to waste it on bad
Dedication, persistence and patience are all absolutely crucial to successful lead nurturing. You need to bide your time, make all the right moves and strike only when the timing is perfect.
If your sales team is like many others, you could be regularly losing leads without even realising it. There are many reasons why this happens, but it often stems from your marketing, sales, account reps and lead gen team failing
New research has indicated that poor quality data is having a major negative impact on B2B lead generation, with around a considerable proportion of all leads coming from ‘dirty data’. The survey, carried out by demand generation software platform Integrate,
Lead generation can be a tricky business. It isn’t simply a matter of sniffing out interested prospects and potentially lucrative deals – it requires careful management and a good understanding of the best practice. It can be very time-consuming, which
While advances in technology have streamlined many of the processes we use on a day to day basis, marketing remains a challenging activity, one which requires a human touch to produce truly effective results. There is no fully-automated, one-size-fits-all method
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