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Small business owner
Lead Generation

Who Should Use Lead Generation Services and Why?

B2B businesses need to perfectly execute several different tasks and processes to be successful, with lead generation being at the top of the list. It’s a term that’s thrown around freely in the business world, with most opting to do

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Graphs showing the growth of a business.
IT Focus Blog

Growing your business post-Covid

The coronavirus pandemic has disrupted business worldwide, with barely any sector escaping unscathed. As things start to return to ‘normal’, business leaders have two key things to think about – recovery and future-proofing. Developing a post-Covid growth strategy is absolutely

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laptop with a lead generation graph on it.
IT Focus Blog

Optimising Your Website for Lead Generation

Website optimisation has become a must in all industries for both B2B and B2C businesses. This is because, done well, website optimisation can become a key business driver. It allows you to make the most of your website traffic by

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two people wearing suits, shaking hands.
IT Focus Blog

What is B2B Lead Generation?

Whether you’re just starting out in business and need to get those first few clients on board, or if you’re just hitting a wall when it comes to onboarding new clients, it may be time to invest in business-to-business lead

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Co-workers in telemarketing office
IT Focus Blog

Why Too Many Leads Causes a Problem

Having more leads than you can handle sounds like a great position to be in, doesn’t it? Surely, more leads mean more revenue? But actually, having too many leads in the pipeline could actually be a serious red flag for

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person analysing a bar graph and line graph for lead generation..
IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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a woman sitting at a desk with a laptop, and a cup of tea, next to a notepad and black pen.
IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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