News Archive

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IT Focus Blog

What is B2B Lead Generation?

Whether you’re just starting out in business and need to get those first few clients on board, or if you’re just hitting a wall when it comes to onboarding new clients, it may be time to invest in business-to-business lead

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IT Focus Blog

Why Too Many Leads Causes a Problem

Having more leads than you can handle sounds like a great position to be in, doesn’t it? Surely, more leads mean more revenue? But actually, having too many leads in the pipeline could actually be a serious red flag for

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person analysing a bar graph and line graph for lead generation..
IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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a woman sitting at a desk with a laptop, and a cup of tea, next to a notepad and black pen.
IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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B2B Telemarketing
IT Focus Blog

Importance Of Data Quality In B2B Lead Generation

Data quality is very important in B2B lead generation. Collecting and analysing the wrong data gives companies the wrong outcome, when a business has poor quality data on uninterested leads this reduces the chances of securing a sale. To generate

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Lead generation tips
IT Focus Blog

Top 10 lead generation tactics for 2021

We did it. We got through 2020 and it’s now the start of a brand new year. If you’re keen to turbocharge your lead generation efforts in 2021, we’ve put together a list of the best tactics to build into

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Small business owner
IT Focus Blog

How To Generate Leads In Your Small Business

As a small business owner, you’re likely always looking for new leads and ways to expand your business to a broader customer base. While generating new leads can be a time-consuming process, there are many marketing tactics you can utilise

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Social Media Marketing
IT Focus Blog

What’s the Best Social Media App for Lead Generation?

Social media can be a hugely effective tool for pulling qualified leads into your sales funnel. It works so well because the people who engage with your social media posts (clicking links, posting comments, sharing content) are demonstrating clear interest

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