News Archive

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Telemarketing

5 Things You Should Know About Outsourcing Telemarketing

If you are serious about generating quality leads for your product or service, outsourcing your telemarketing is a proven and effective method. While you could set up a telemarketing operation in-house and manage the process yourself, this approach has several

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IT Focus Blog

Ways to measure customer satisfaction

Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between

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Telemarketing

Why following up calls counts

If you work in sales, you already know that following up is important. You know you should be doing it quicker, and do it more often – but a busy schedule often gets in the way. There are also other

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IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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IT Focus Blog

4 Outbound Telemarketing Mistakes to Avoid

The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that

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IT Focus Blog

The Top 5 B2B Lead Generation Tactics

The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry.   The first rule

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