Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads
Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to
The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that
The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry. The first rule
Everyone, everywhere, is being affected by the COVID-19 pandemic. It’s a very scary and uncertain time. For that reason, businesses too, are feeling the strain. In some cases, smaller firms are worrying that they might need to dial back on
Social media can be a powerful tool for lead generation. In fact, research has shown that businesses can boost revenue by up to 24% when they utilise social media for lead generation. However, so many companies simply don’t know how to use
Ways you can generate more qualified IT leads There are many ways to attract new customers to your business, but not all of them are equally as cost-effective. Where advertising is concerned, a lot of time and effort can be
2016 looks like it is going to be a good year for business. The recession of 2009 is slowly becoming a distant memory and everywhere you look there are is a greater sense of optimism in the business world. As
While IT is often used as a ‘catchall’ phrase for the whole field of Information Technology, if you stopped to consider all the actual businesses that deal in the IT sector, but who offer a relatively individual service, you would
Make your IT Business profitable There is an interesting article in The Economist on how a number of major industries are looking to outsource production, whether it is car manufacturing or clothing production. Now IT may be a totally different industry and
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