One of the most critical aspects of telemarketing is making sure you’re talking to the right person. You could have the most talented sales executive, a brilliant product and an irresistibly persuasive pitch – but it’s no good if you’re
Telemarketing and cold calling are often discussed in the same context, yet there are several differences between the two. Both B2B and B2C companies may use a mixture of telemarketing and cold calling approaches when attempting lead generation. In all
Every successful sales professional understands the importance of building rapport with leads and clients. Rapport is the first critical step in establishing a sincere and lasting relationship. It builds trust, earns you respect and gets the client on your side,
If you are serious about generating quality leads for your product or service, outsourcing your telemarketing is a proven and effective method. While you could set up a telemarketing operation in-house and manage the process yourself, this approach has several
Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between
If you work in sales, you already know that following up is important. You know you should be doing it quicker, and do it more often – but a busy schedule often gets in the way. There are also other
Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads
Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to
The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that
The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry. The first rule
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