News Archive

person analysing a bar graph and line graph for lead generation..
IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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a woman sitting t a desk with a laptop, and a cup of tea, next to a notepad and black pen.
IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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A lead gen specialist on the phone using a headset.
IT Focus Blog

4 Outbound Telemarketing Mistakes to Avoid

The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that

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IT Focus Blog

The Top 5 B2B Lead Generation Tactics

The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry.   The first rule

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New Year Prospects - blog
IT Focus Blog

A New Year and New Prospects

2016 looks like it is going to be a good year for business. The recession of 2009 is slowly becoming a distant memory and everywhere you look there are is a greater sense of optimism in the business world. As

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IT Field Blog
Telemarketing

IT is Not As Narrow Field As You Think

While IT is often used as a ‘catchall’ phrase for the whole field of Information Technology, if you stopped to consider all the actual businesses that deal in the IT sector, but who offer a relatively individual service, you would

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invest in your IT business --blog
Telemarketing

Invest Wisely in Your IT Business to Make it Profitable

Make your IT Business profitable There is an interesting article in The Economist on how a number of major industries are looking to outsource production, whether it is car manufacturing or clothing production. Now IT may be a totally different industry and

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