News Archive

A lead gen specialist on the phone using a headset.
IT Focus Blog

4 Outbound Telemarketing Mistakes to Avoid

The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that

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IT Focus Blog

The Top 5 B2B Lead Generation Tactics

The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry.   The first rule

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Generating Leads on Social Media
IT Focus Blog

8 Tips to Generate and Convert Leads on Social Media

Social media can be a powerful tool for lead generation. In fact, research has shown that businesses can boost revenue by up to 24% when they utilise social media for lead generation. However, so many companies simply don’t know how to use

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quality IT leads - blog
Design

IT Leads | Spend Your Money and Time Wisely 

Ways you can generate more qualified IT leads There are many ways to attract new customers to your business, but not all of them are equally as cost-effective. Where advertising is concerned, a lot of time and effort can be

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New Year Prospects - blog
IT Focus Blog

A New Year and New Prospects

2016 looks like it is going to be a good year for business. The recession of 2009 is slowly becoming a distant memory and everywhere you look there are is a greater sense of optimism in the business world. As

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IT Field Blog
Telemarketing

IT is Not as Narrow Field as You Think

While IT is often used as a ‘catchall’ phrase for the whole field of Information Technology, if you stopped to consider all the actual businesses that deal in the IT sector, but who offer a relatively individual service, you would

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invest in your IT business --blog
Telemarketing

Invest Wisely in Your IT Business to Make it Profitable

Make your IT Business profitable There is an interesting article in The Economist on how a number of major industries are looking to outsource production, whether it is car manufacturing or clothing production. Now IT may be a totally different industry

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two people in business, wearing suits and shaking hands.
Telemarketing

5 Ways To Increase B2B Sales Through Telemarketing

With the rising popularity of mobile apps and social media, many technology companies neglect the most time-tested marketing strategy – specialised telemarketing. Though you can reach a wider audience online, only a small percentage of IT companies will follow-up on

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