Successful marketing is all about striking a chord with your target customer base. You can work hard, publish endless content and pour lots of time into your marketing campaigns. But unless you can connect with your audience’s emotions and motivations,
So, what makes a successful salesperson? One of the most critical but often underappreciated traits is emotional intelligence. Investing in developing the emotional IQ of your sales team can be well worth it. Some people think of it as a
Lead nurturing is one of the most effective ways to grow your sales and expand your business, but it takes time, planning and skill. You have a challenge on your hands, as research shows that a whopping 96% of visitors
Think your organisation delivers great customer service? How do you know? Do you have a reliable way of measuring customer satisfaction, or are you going on anecdotal evidence from your team? According to some studies, there’s a sizeable gap between
Data protection is constantly changing and is increasingly becoming a topic of discussion for both consumers and lawmakers. With the rise of modern technology, it has become somewhat normal for corporations and businesses to harvest data to personalise their marketing
The coronavirus pandemic has disrupted business worldwide, with barely any sector escaping unscathed. As things start to return to ‘normal’, business leaders have two key things to think about – recovery and future-proofing. Developing a post-Covid growth strategy is absolutely
Are your sales and marketing team working in sync? Do they work to the same strategy and goals, sharing insights and delivering campaigns as a united front? If not, your company could be missing out on a major opportunity to
There are many strategies you can use to boost sales revenue. To choose the best path forward, you need to work out the most effective use of your time and resources. This means a laser focus on a particular type
Website optimisation has become a must in all industries for both B2B and B2C businesses. This is because, done well, website optimisation can become a key business driver. It allows you to make the most of your website traffic by
In the IT and technology industry, the phrase ‘reseller’ is used a lot, but what exactly is a reseller, and why are they used? Reseller meaning When talking about information technology, the phrase ‘reseller’ refers to the practice of companies
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