News Archive

laptop with a lead generation graph on it.
IT Focus Blog

Optimising Your Website for Lead Generation

Website optimisation has become a must in all industries for both B2B and B2C businesses. This is because, done well, website optimisation can become a key business driver. It allows you to make the most of your website traffic by

Read More »
two people wearing suits, shaking hands.
IT Focus Blog

What is a Reseller?

In the IT and technology industry, the phrase ‘reseller’ is used a lot, but what exactly is a reseller, and why are they used? Reseller meaning When talking about information technology, the phrase ‘reseller’ refers to the practice of companies

Read More »
A brainstorm of email marketing being drawn on a white board.
IT Focus Blog

Top Tips for Growing Your Email Marketing List

Run out of ideas to build your contacts list? It’s crucial to keep moving forward, as email marketing lists tend to degrade over time. Your contacts will move jobs and companies, unsubscribe or simply stop engaging. So, to prevent your

Read More »
A cartoon image illustrating customer data
Data Procurement

The Benefits of Data Procurement

How does your business make its decisions? In most cases, you’ll be relying on some form of data. Data powers everything from purchasing and supply chain management to lead generation and marketing strategy. But to be a help rather than

Read More »
Account based marketing spelt out on a chalk board, next to a cup of coffee.
IT Focus Blog

How is Account Based Marketing Implemented?

Account-based marketing (ABM) is a highly strategic and targeted approach. Get it right, and you can bring in those lucrative high-value target accounts. You’ll need to be a little patient with ABM, as it can take some time to deliver

Read More »
two people wearing suits, shaking hands.
IT Focus Blog

What is B2B Lead Generation?

Whether you’re just starting out in business and need to get those first few clients on board, or if you’re just hitting a wall when it comes to onboarding new clients, it may be time to invest in business-to-business lead

Read More »
Co-workers in telemarketing office
IT Focus Blog

Why Too Many Leads Causes a Problem

Having more leads than you can handle sounds like a great position to be in, doesn’t it? Surely, more leads mean more revenue? But actually, having too many leads in the pipeline could actually be a serious red flag for

Read More »
woman with laptop viewing an online landing page.
IT Focus Blog

Adding Value to Your Landing Pages – Where to Start

Well-designed marketing landing pages are crucial to any lead generation strategy. They can be highly effective at converting visitors to customers, with research showing an average conversion rate of just under 10% across all industries. You can use your landing

Read More »
a phone with various social media logos surrounding it
IT Focus Blog

Hyper Personalisation and its Benefits

In today’s world, creating a successful and profitable business that stands out above the competition can be a long process. What you need, is to reach out to the right types of customers, make each and every customer feel important,

Read More »