If you are unhappy with the yield from a recent marketing campaign, consider utilising integrated marketing techniques to boost online traction and improve conversion rates when telemarketing. Let’s take a look at the effects of integrated marketing, and how using
Cold calling can sometimes feel like hard work, for very little reward. It can be demotivating for your sales team to rack up hundreds of calls, only to be disappointed by the lack of tangible results. If you’re struggling to
Is email marketing effective for lead generation? The short answer is – it depends how well you do it. Get email marketing right, and it can be as much as 40 times more effective than other methods such as social
Data quality is very important in B2B lead generation. Collecting and analysing the wrong data gives companies the wrong outcome, when a business has poor quality data on uninterested leads this reduces the chances of securing a sale. To generate
Believe it or not, blogging can be a powerful lead generation tool. Recent research reveals that B2B marketers who have blogs generate around 67% more leads every month. And businesses with blogs receive a whopping 55% more website visitors than
We did it. We got through 2020 and it’s now the start of a brand new year. If you’re keen to turbocharge your lead generation efforts in 2021, we’ve put together a list of the best tactics to build into
As a small business owner, you’re likely always looking for new leads and ways to expand your business to a broader customer base. While generating new leads can be a time-consuming process, there are many marketing tactics you can utilise
The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that
Social media can be a hugely effective tool for pulling qualified leads into your sales funnel. It works so well because the people who engage with your social media posts (clicking links, posting comments, sharing content) are demonstrating clear interest
Is your website working hard enough when it comes to lead generation? It’s no use putting all that work into driving traffic to your website, only to have visitors click away without leaving even a trace of contact information.
IT Focus Telemarketing
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