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B2B Telemarketing
IT Focus Blog

Importance Of Data Quality In B2B Lead Generation

Data quality is very important in B2B lead generation. Collecting and analysing the wrong data gives companies the wrong outcome, when a business has poor quality data on uninterested leads this reduces the chances of securing a sale. To generate

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Lead generation tips
IT Focus Blog

Top 10 lead generation tactics for 2021

We did it. We got through 2020 and it’s now the start of a brand new year. If you’re keen to turbocharge your lead generation efforts in 2021, we’ve put together a list of the best tactics to build into

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Small business owner
IT Focus Blog

How To Generate Leads In Your Small Business

As a small business owner, you’re likely always looking for new leads and ways to expand your business to a broader customer base. While generating new leads can be a time-consuming process, there are many marketing tactics you can utilise

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A lead gen specialist on the phone using a headset.
IT Focus Blog

4 Outbound Telemarketing Mistakes to Avoid

The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that

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using a landline phone to call leads.
IT Focus Blog

Is Telemarketing Still Effective?

Telemarketing is used by businesses as a way of contacting potential customers and generating leads, to sell their product or service. Companies will normally make telephone calls to potential customers or previous leads in remarketing techniques to secure a sale

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