Business networking platforms such as LinkedIn are excellent for lead generation. According to the latest stats, LinkedIn has a whopping 675 active monthly users from 30 million companies, and 80% of these users are responsible for driving key business decisions.
It takes time, resources and expertise to successfully nurture leads, guiding them expertly through your sales funnel until they become paying customers. But is it worth all this investment, both in man-hours and investment? Won’t interested leads become customers on
Lead nurturing can be an extremely time and resource-intensive activity. This is why it can be so frustrating when you invest budget and man-hours into it, only to see little in the way of tangible returns.