News Archive

Account based marketing spelt out on a chalk board, next to a cup of coffee.
IT Focus Blog

How is Account Based Marketing Implemented?

Account-based marketing (ABM) is a highly strategic and targeted approach. Get it right, and you can bring in those lucrative high-value target accounts. You’ll need to be a little patient with ABM, as it can take some time to deliver

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two people wearing suits, shaking hands.
IT Focus Blog

What is B2B Lead Generation?

Whether you’re just starting out in business and need to get those first few clients on board, or if you’re just hitting a wall when it comes to onboarding new clients, it may be time to invest in business-to-business lead

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Co-workers in telemarketing office
IT Focus Blog

Why Too Many Leads Causes a Problem

Having more leads than you can handle sounds like a great position to be in, doesn’t it? Surely, more leads mean more revenue? But actually, having too many leads in the pipeline could actually be a serious red flag for

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woman with laptop viewing an online landing page.
IT Focus Blog

Adding Value to Your Landing Pages – Where to Start

Well-designed marketing landing pages are crucial to any lead generation strategy. They can be highly effective at converting visitors to customers, with research showing an average conversion rate of just under 10% across all industries. You can use your landing

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a phone with various social media logos surrounding it
IT Focus Blog

Hyper Personalisation and its Benefits

In today’s world, creating a successful and profitable business that stands out above the competition can be a long process. What you need, is to reach out to the right types of customers, make each and every customer feel important,

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person analysing a bar graph and line graph for lead generation..
IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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a woman sitting t a desk with a laptop, and a cup of tea, next to a notepad and black pen.
IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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