To get the results you want from IT telemarketing, your business needs a strategy. There are lots of different types of telemarketing, from inbound/outbound marketing calls through to appointment setting and other lead generation activities. Many companies choose a blend
Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.
The way you generate leads for your business will vary. However, there are a few cast-iron B2B lead generation standards which are tried-and-tested in helping to appeal to fellow businesses and growing clients in your industry. The first rule
Successful lead generation isn’t all about bringing in new prospects. It’s just as crucial to nurture the leads you have – including previous or lapsed customers, people who’ve made enquiries in the past and contacts who’ve since moved on to
All B2B marketing strategies need an effective, tried-and-tested lead generation pipeline. But what does this pipeline look like, and what tactics and methods should it include? It’s important to remember at this stage that the key with B2B lead generation
Data cleansing is an important task. It refers to the process of identifying, removing or amending any data within a database that is either incorrect, incomplete or duplicated. Another reason this is important is to keep your business in line
Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.
Appointment setting is crucial for growing your business, expanding your customer base and increasing sales. But it’s far more than just cold calling, or a purely administrative process. Appointment setters need to be persuasive, great listeners and have a real
Everyone, everywhere, is being affected by the COVID-19 pandemic. It’s a very scary and uncertain time. For that reason, businesses too, are feeling the strain. In some cases, smaller firms are worrying that they might need to dial back on
Selling to other businesses is quite a different prospect from B2C marketing. It’s true that both types of marketing aim to engage a target audience, meet customer needs and solve problems, as well as building connections between brand and consumer.
IT Focus Telemarketing
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