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Telemarketing is used by businesses as a way of contacting potential customers and generating leads, to sell their product or service. Companies will normally make telephone calls to potential customers or previous leads in remarketing techniques to secure a sale

The runup to Christmas can be a highly profitable time, especially for retailers. But it’s also intensely competitive. To be heard above the clamour, businesses need to work harder with their marketing campaigns. Christmas isn’t too far away now, but

Does your business run on data? It will almost certainly rely on it to some degree, as virtually every organisation does. And when it comes to sales, marketing and customer service, your database is your Bible. With data being so

Marketers are always looking to the latest trends, but there’s one approach that’s set to stand the test of time. Integrated marketing aims to bring all of your brand’s messaging and communications into alignment. It ensures consistency across all the

Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your

When it comes to marketing in the modern age, you’re going to need plenty of support! If you’re struggling to follow up on telemarketing leads for customers and clients, it’s likely time to start looking at the platforms and software

Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,

For your lead generation campaign to bear fruit, it needs to be based on solid data. It all starts with finding and organising the right data for prospective leads, but this is only the first step. Using service such as