In all types of modern businesses, lead generation is everything. It’s the art of finding new customers and clients, and in many cases, means that you’re going to need to pitch, cold, to people who may or may not be
Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your
Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,
Data is everywhere and has helped to create almost everything we now rely on to live every single day. From the personal information on our phones and tablets to everything the internet has given us, data has taken over.
To get the results you want from IT telemarketing, your business needs a strategy. There are lots of different types of telemarketing, from inbound/outbound marketing calls through to appointment setting and other lead generation activities. Many companies choose a blend