Telemarketing is used by businesses as a way of contacting potential customers and generating leads, to sell their product or service. Companies will normally make telephone calls to potential customers or previous leads in remarketing techniques to secure a sale
The runup to Christmas can be a highly profitable time, especially for retailers. But it’s also intensely competitive. To be heard above the clamour, businesses need to work harder with their marketing campaigns. Christmas isn’t too far away now, but
In all types of modern businesses, lead generation is everything. It’s the art of finding new customers and clients, and in many cases, means that you’re going to need to pitch, cold, to people who may or may not be
Events are ripe with opportunities for lead generation. What could be better than the chance to demonstrate your expertise and make connections in person? Through seminars, product launches and meetings, you can build relationships and show off what makes your
Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,
Data is everywhere and has helped to create almost everything we now rely on to live every single day. From the personal information on our phones and tablets to everything the internet has given us, data has taken over.