News

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IT Focus Blog

What is a Reseller?

In the IT and technology industry, the phrase ‘reseller’ is used a lot, but what exactly is a reseller, and why are they used? Reseller meaning When talking about information technology, the phrase ‘reseller’ refers to the practice of companies

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A brainstorm of email marketing being drawn on a white board.
IT Focus Blog

Top Tips for Growing Your Email Marketing List

Run out of ideas to build your contacts list? It’s crucial to keep moving forward, as email marketing lists tend to degrade over time. Your contacts will move jobs and companies, unsubscribe or simply stop engaging. So, to prevent your

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Data Procurement

The Benefits of Data Procurement

How does your business make its decisions? In most cases, you’ll be relying on some form of data. Data powers everything from purchasing and supply chain management to lead generation and marketing strategy. But to be a help rather than

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Account based marketing spelt out on a chalk board, next to a cup of coffee.
IT Focus Blog

How is Account Based Marketing Implemented?

Account-based marketing (ABM) is a highly strategic and targeted approach. Get it right, and you can bring in those lucrative high-value target accounts. You’ll need to be a little patient with ABM, as it can take some time to deliver

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two people wearing suits, shaking hands.
IT Focus Blog

What is B2B Lead Generation?

Whether you’re just starting out in business and need to get those first few clients on board, or if you’re just hitting a wall when it comes to onboarding new clients, it may be time to invest in business-to-business lead

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