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IT Focus Blog

Get Lead Generation Right And Grow Your Business

For some businesses, lead generation is pretty low on the priorities list. They recognise its value, and in some companies, there may even be the beginnings of a lead gen strategy. However, the common story for many businesses is that

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IT Focus Blog

B2B Lead Generation Strategies & Tricks for 2020

If you run a business, the turn of the new year is the perfect time to analyse your lead generation strategies from the previous year. Then you can re-evaluate your strategy for 2020. Despite the difficult economic climate, if you

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IT Focus Blog

Is Lead Nurturing Worth it?

It takes time, resources and expertise to successfully nurture leads, guiding them expertly through your sales funnel until they become paying customers. But is it worth all this investment, both in man-hours and investment? Won’t interested leads become customers on

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IT Focus Blog

Is Your Lead Generation in Place For 2020?

The start of a new year is a great time for planning. Lay down a solid lead generation strategy for the coming 12 months and you’ll know exactly what needs to be done when – and how to achieve your

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IT Focus Blog

10 Telemarketing Tips for Beginners

Telemarketing for Beginners If you’re new to telemarketing, or marketing in general, coming to terms with a whole new world of acronyms, processes and ‘talking to strangers’ can be daunting. The good news is that the realities of telemarketing are

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