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Okay, this may seem like a strange analogy when we are basically dealing with telemarketing for IT and technology companies, but bear with us for a minute. Imagine you have decided to take up angling, you’ve done all your homework and

New research has indicated that poor quality data is having a major negative impact on B2B lead generation, with around a considerable proportion of all leads coming from ‘dirty data’. The survey, carried out by demand generation software platform Integrate,

Not enough organisations make lead nurturing a high priority, even though it can be one of the most powerful methods for converting leads into revenue. This is partly because it is so time and resource-intensive, prompting many companies to outsource

With the start of a new year comes the chance to review practices and strategies from the last 12 months, such as list building and data management. Over the past year, your lists may have become so clogged with inaccurate

If you’re analysing the stats on last year’s email marketing campaigns and the results are disappointing, now is the perfect time to make some changes. It’s a brand new year and a fresh start, and there are lots of ways

Lead generation can be a tricky business. It isn’t simply a matter of sniffing out interested prospects and potentially lucrative deals – it requires careful management and a good understanding of the best practice. It can be very time-consuming, which