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IT Focus Blog

What is CRM?

When it comes to marketing in the modern age, you’re going to need plenty of support! If you’re struggling to follow up on telemarketing leads for customers and clients, it’s likely time to start looking at the platforms and software

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IT Focus Blog

How Does Account-Based Marketing Work?

Account-based marketing (ABM) is a targeted marketing strategy. Using ABM, marketers focus on the best way to engage an individual or company, rather than taking a generic approach. ABM is a popular strategy among B2B lead generation and sales teams,

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IT Focus Blog

What Is Data Profiling?

For your lead generation campaign to bear fruit, it needs to be based on solid data. It all starts with finding and organising the right data for prospective leads, but this is only the first step. Using service such as

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IT Focus Blog

What Type of Telemarketing Does Your Business Need?

To get the results you want from IT telemarketing, your business needs a strategy. There are lots of different types of telemarketing, from inbound/outbound marketing calls through to appointment setting and other lead generation activities. Many companies choose a blend

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IT Focus Blog

How Do Data Services Work?

Businesses run on data, especially when it comes to lead generation, marketing and sales. Having the right type and quality of data, and knowing how to analyse it, helps you make better decisions. After all, knowledge is power.

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