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IT Focus Blog

Top 5 ways to generate leads on Facebook

Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.

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IT Focus Blog

Top tips for appointment setting success

Appointment setting is crucial for growing your business, expanding your customer base and increasing sales. But it’s far more than just cold calling, or a purely administrative process. Appointment setters need to be persuasive, great listeners and have a real

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IT Focus Blog

6 top dos and don’ts of B2B marketing

Selling to other businesses is quite a different prospect from B2C marketing. It’s true that both types of marketing aim to engage a target audience, meet customer needs and solve problems, as well as building connections between brand and consumer.

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IT Focus Blog

7 Business Growth Strategies for B2B

Are you in a place where you’re thinking of growing your business? Whether you’re ready to scale up now – or simply want to be ready when the time comes – one thing you’ll need is a solid action plan.

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