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IT Focus Blog

Why Too Many Leads Causes a Problem

Having more leads than you can handle sounds like a great position to be in, doesn’t it? Surely, more leads mean more revenue? But actually, having too many leads in the pipeline could actually be a serious red flag for

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woman with laptop viewing an online landing page.
IT Focus Blog

Adding Value to Your Landing Pages – Where to Start

Well-designed marketing landing pages are crucial to any lead generation strategy. They can be highly effective at converting visitors to customers, with research showing an average conversion rate of just under 10% across all industries. You can use your landing

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IT Focus Blog

Hyper Personalisation and its Benefits

In today’s world, creating a successful and profitable business that stands out above the competition can be a long process. What you need, is to reach out to the right types of customers, make each and every customer feel important,

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person analysing a bar graph and line graph for lead generation..
IT Focus Blog

5 Tips to Generate Better Quality Leads

Lead generation isn’t about quantity. It’s quality that really matters when it comes to actually closing the deal. Your sales team could be cold calling hundreds of prospects a day, but this is time wasted if none of these leads

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a woman sitting at a desk with a laptop, and a cup of tea, next to a notepad and black pen.
IT Focus Blog

How to Generate Leads Without Cold Calling

Cold calling can certainly help with lead generation campaigns, when executed with skill and backed by a solid strategy. But it isn’t for everyone. Cold calling often comes with a high rate of rejection. Your sales team will have to

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