Effective marketing is arguably the most significant aspect of a successful B2B strategy for any business in the IT field. Of course, without a strong internal sales team, it is near impossible to fulfil revenue expectations, much less increase profits.
Businesses are faced with numerous challenges when trying to manage a successful B2B telemarketing campaign. Finding staff members that are highly motivated, experienced and knowledgeable about the technology field is only half the battle. They also need to be driven
Maintaining a database for your IT Business You or your company may have all the skills required to be the best at what you do, but that is not much use if nobody knows about you. So what are your
Okay, this may seem like a strange analogy when we are basically dealing with telemarketing for IT and technology companies, but bear with us for a minute. Imagine you have decided to take up angling, you’ve done all your homework and
New research has indicated that poor quality data is having a major negative impact on B2B lead generation, with around a considerable proportion of all leads coming from ‘dirty data’. The survey, carried out by demand generation software platform Integrate,