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IT Focus Blog

B2B Lead Generation Strategies & Tricks for 2020

If you run a business, the turn of the new year is the perfect time to analyse your lead generation strategies from the previous year. Then you can re-evaluate your strategy for 2020. Despite the difficult economic climate, if you

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IT Focus Blog

Is Lead Nurturing Worth it?

It takes time, resources and expertise to successfully nurture leads, guiding them expertly through your sales funnel until they become paying customers. But is it worth all this investment, both in man-hours and investment? Won’t interested leads become customers on

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IT Focus Blog

10 Telemarketing Tips for Beginners

Telemarketing for Beginners If you’re new to telemarketing, or marketing in general, coming to terms with a whole new world of acronyms, processes and ‘talking to strangers’ can be daunting. The good news is that the realities of telemarketing are

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