News

A lead gen specialist on the phone using a headset.
IT Focus Blog

4 Outbound Telemarketing Mistakes to Avoid

The practice of outbound telemarketing is when companies call people or companies to explain why they would benefit from purchasing a particular service or product. Though there can be some stigma towards this particular marketing strategy, the truth is that

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Social Media Marketing
IT Focus Blog

What’s the Best Social Media App for Lead Generation?

Social media can be a hugely effective tool for pulling qualified leads into your sales funnel. It works so well because the people who engage with your social media posts (clicking links, posting comments, sharing content) are demonstrating clear interest

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Optimised Website
IT Focus Blog

Tips to Optimise your Website for Lead Generation

Is your website working hard enough when it comes to lead generation? It’s no use putting all that work into driving traffic to your website, only to have visitors click away without leaving even a trace of contact information.

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using a landline phone to call leads.
IT Focus Blog

Is Telemarketing Still Effective?

Telemarketing is used by businesses as a way of contacting potential customers and generating leads, to sell their product or service. Companies will normally make telephone calls to potential customers or previous leads in remarketing techniques to secure a sale

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Organised Database
IT Focus Blog

Why Data Cleansing is Important

Does your business run on data? It will almost certainly rely on it to some degree, as virtually every organisation does. And when it comes to sales, marketing and customer service, your database is your Bible. With data being so

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