All B2B marketing strategies need an effective, tried-and-tested lead generation pipeline. But what does this pipeline look like, and what tactics and methods should it include? It’s important to remember at this stage that the key with B2B lead generation
Data cleansing is an important task. It refers to the process of identifying, removing or amending any data within a database that is either incorrect, incomplete or duplicated. Another reason this is important is to keep your business in line
Facebook has a whopping 2.6 billion active users per month, and more than 90 million businesses have a presence on the platform. This makes it highly fertile ground for lead generation, but you’ll need to use the right approach.
Appointment setting is crucial for growing your business, expanding your customer base and increasing sales. But it’s far more than just cold calling, or a purely administrative process. Appointment setters need to be persuasive, great listeners and have a real
Everyone, everywhere, is being affected by the COVID-19 pandemic. It’s a very scary and uncertain time. For that reason, businesses too, are feeling the strain. In some cases, smaller firms are worrying that they might need to dial back on
Selling to other businesses is quite a different prospect from B2C marketing. It’s true that both types of marketing aim to engage a target audience, meet customer needs and solve problems, as well as building connections between brand and consumer.
IT Focus Telemarketing
Treenwood House
Rowden Lane
Bradford on Avon
BA15 2AU
