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Not enough organisations make lead nurturing a high priority, even though it can be one of the most powerful methods for converting leads into revenue. This is partly because it is so time and resource-intensive, prompting many companies to outsource

With the start of a new year comes the chance to review practices and strategies from the last 12 months, such as list building and data management. Over the past year, your lists may have become so clogged with inaccurate

If you’re analysing the stats on last year’s email marketing campaigns and the results are disappointing, now is the perfect time to make some changes. It’s a brand new year and a fresh start, and there are lots of ways

Lead generation can be a tricky business. It isn’t simply a matter of sniffing out interested prospects and potentially lucrative deals – it requires careful management and a good understanding of the best practice. It can be very time-consuming, which

Are your sales team making the most of their time, or are they missing valuable opportunities, getting bogged down in paperwork or fruitlessly chasing dead-end leads? Here are 5 ways to boost the effectiveness and productivity of your sales force:

While advances in technology have streamlined many of the processes we use on a day to day basis, marketing remains a challenging activity, one which requires a human touch to produce truly effective results. There is no fully-automated, one-size-fits-all method